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MKT 441 FINAL EXAM
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Download answer at http://www.examtutorials.com/course/mkt-441-final-exam/
1. Which of the following is not always true of marketing research?a) It uses methodologically sound procedures.b) All procedures are planned in advance.c) It is generally conducted to support existing ideas.d) none of the above.e) A, B, and C are not always true of marketing research2. The most economical and fastest sources of marketing research information are generally provided by:a) Interviewsb) Secondary datac) Qualitative datad) Observationse) none of the above3. The last step in the data analysis process is _________________.a) codingb) machine cleaning of datac) tabulation and statistical analysisd) validating the resultse) none of the above4. Validation of data is an attempt to check the accuracy of the work done by:a) analystsb) project managersc) interviewersd) panel recruiterse) none of the above5. This type of chart is the simplest form of chart and is useful for presenting a measurement taken at several points over time.a) line chartb) bar chartc) pie chartd) (b) and (c) are equally usefule) scatter chart http://www.examtutorials.com/course/mkt-441-final-exam/Download answer at https://www.examtutorials.com/course/mkt-441-final-exam/ 1. Which of the following is not always true of marketing research?a) It uses methodologically sound procedures.b) All procedures are planned in advance.c) It is generally conducted to support existing ideas.d) none of the above.e) A, B, and C are not always true of marketing research2. The most economical and fastest sources of marketing research information are generally provided by:a) Interviewsb) Secondary datac) Qualitative datad) Observationse) none of the above3. The last step in the data analysis process is _________________.a) codingb) machine cleaning of datac) tabulation and statistical analysisd) validating the resultse) none of the above4. Validation of data is an attempt to check the accuracy of the work done by:a) analystsb) project managersc) interviewersd) panel recruiterse) none of the above5. This type of chart is the simplest form of chart and is useful for presenting a measurement taken at several points over time.a) line chartb) bar chartc) pie chartd) (b) and (c) are equally usefule) scatter chart https://www.examtutorials.com/course/mkt-441-final-exam/ |
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