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25 Cards in this Set
- Front
- Back
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Distribution channels are: a) Just another name for supply chains b) Important in providing utility from logistics c) A way that selling organizations get their products to the marketplace d) Obsolete due to growth of ecommerce |
Only b & c |
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Distribution channels: a) Take on three forms, as illustrated in the chapter b) A new idea that has come from ecommerce c) Are dictated by buyers in the marketplace |
None of the above |
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A drop-ship channel : |
Means that a manufacturer ships directly to the customer |
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Lamoda delivery includes: |
A 15 minute wait period by the delivery person to decide whether you want to keep or return your selections |
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By encouraging customers to buy in-store, retailers effectively: |
Outsource the home delivery problem to customers |
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Multi-channel distribution means: |
A single company has multiple distribution channels for delivery its product |
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Building separate DCs to handle ecommerce versus bricks and mortar store sales: |
Was a first response that many companies took to dealing with differences in store fulfillment versus ecommerce |
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In order for ecommerce to occur, the following had to happen first: |
A simple interface to the world-wide web was needed AND People had to be able to have funds transferred/use credit cards electronically and securely |
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In terms of customer delivery: |
Amazon is losing an increasing amount of money on the shipping costs of each customer delivery AND Amazon is beginning its own delivery service in key cities AND Amazon is considering using delivery drones in the furure |
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Dedicated Ecommerce can reduce the costs of a distribution channel by: |
Eliminating the need for store fronts AND Having large shipments from manufactures go directly to the distribution center |
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An advantage of omni-channel is: |
The company presents a single face forward to the customers |
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One of the distinguishing features of Omni-channel distribution is: |
Customers in all channels will be able to access all inventories and return all inventories to the location of their convenience. |
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In omni-channel, inventory is likely to be: |
More visible |
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Omni-channel means: |
Company’s channels are aligned to present a seamless, single-face to the customer and one consistent approach to doing business. |
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Primark decided not to [pursue on-line retailing because: |
It could not make a profit |
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Scenario Analysis: |
Is a way to look at decision outcomes under different possible futures |
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Scenario analysis is a good way to: |
All of the above: a) Consider the impact of uncertainty on decisions b) Provide insights into future issues you may not have considered c) Expose potential risks |
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When conducting scenario analysis: |
The process of looking at scenarios and defining your assumptions can give you excellent insights |
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Pilot Projects: |
All of the above: a) Help you try something on a small scale before you implement it b) Help you prove great ideas c) Help you understand implementation issues and pitfalls |
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Some of the key steps in pilot projects include: |
Establish baseline performance |
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Omni-channel distribution tries to limit itself to not more than 7 distribution centers, or you can’t optimize the best shipping point. (T/F) |
False |
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When comparing showrooming to webrooming: |
Webrooming is more popular than showrooming |
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Customer service in omni-channel DCs should be: |
Better, because the customer has more possible sources for getting inventory |
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When it comes to DCs: |
Omni-channel DCs may fill orders from any location AND Omni-channel DCs may deal with more complexity in terms of order sizes and shipping |
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When it comes to companies that serve both consumer and wholesale markets: a) Omni-channel won’t work b) Omni-channel can only be used for the retail business c) You need two separate omni-channels- one wholesale and one retail |
None of the above |
