Mkt 310 Wk 6 Quiz 4 Chapter 9,10 & All Possible Questions

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MKT 310 WK 6 Quiz 4 Chapter 9,10 & All Possible Questions

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<div><div><div>MKT 310 WK 6 Quiz 4 Chapter 9,10 - All Possible Questions 1) The least flexible element of a retailer's strategy mix is ________.A) merchandise assortmentB) human resourcesC) pricingD) location 2) The first step in choosing a store location is to ________.A) determine whether to locate as an isolated store, in an unplanned business district, or in a planned shopping centerB) evaluate alternate geographic (trading areas) in terms of the characteristics of residents and existing retailersC) select the general isolated business district or planned shopping-center locationD) analyze alternate sites contained in the specified retail location type 3) A trading area can best be defined as ________.A) those competitive stores that interchange customersB) stores that are located in the same shopping center or districtC) a geographic area containing customers of a particular firm or group of firms for specific goods and servicesD) a designation of a retail area by the U.S. Census Bureau 4) A major benefit of a trading-area analysis is that it allows a retailer to determine ________.A) the demographic and socioeconomic characteristics of consumersB) a store's imageC) the psychographics of shoppers versus nonshoppersD) the response of shoppers to promotional pricing 5) A major benefit of a thorough trading-area analysis is that it allows a retailer to ________.A) increase sales at branch stores with high trading-area overlapB) better match its target market profile with a medium's circulationC) increase the degree of trading overlap among branch unitsD) better understanding of an area's lifestyles 6) The determination of trading-area overlap is most important for ________.A) regional shopping centersB) shopping districtsC) chain retailersD) independent retailers 7) A proposed location for a supermarket chain is within three miles of a current store. What is the major factor that management should study relative to both locations?A) the trading area of the current locationB) the trading area of the proposed locationC) the trading-area overlap of both locationsD) the demographics of the trading area of each location 8) Which technique graphically depicts a trading area's characteristics?A) geographic mappingB) geographic information analysisC) trading-area overlap analysisD) semantic differential 9) Digitized mapping with key locational data are combined withA) trading area analysis.B) trading area overlap analysis.C) geographic information systems.D) TIGER maps. 10) Which statement concerning the U.S. Census Bureau's national digital map, TIGER, is not correct?A) TIGER incorporates all streets and highways in the United States.B) TIGER files are available free-of-charge.C) TIGER maps include retail facilities and population characteristics.D) Enhancements to TIGER are available from independent software firms. 11) Between 50 and 80 percent of a store's customers come from its ________ trading area.A) secondaryB) primaryC) fringeD) tertiary 12) The area that has the highest density of store customers to population is the ________ trading area.A) secondaryB) primaryC) fringeD) tertiary 13) The trading area with the highest average purchase by a customer is the ________.A) primary trading areaB) parasite trading areaC) fringe trading areaD) secondary trading area 14) A retailer should concentrate the bulk of its promotional activity in its ________.A) fringe trading areaB) secondary trading areaC) primary trading areaD) satellite trading area 15) A retailer's outshoppers come from its ________.A) fringe trading areaB) secondary trading areaC) primary trading areaD) satellite trading area 16) Which trading area covers the greatest distance?A) fringe trading areaB) secondary trading areaC) primary trading areaD) satellite trading area 17) The most widely dispersed group of customers can be found in which trading area segment?A) trading area overlapB) primary trading areaC) secondary trading areaD) fringe trading area 18) Primary, secondary, and fringe trading areas can be described on the basis of ________.A) outshopping by consumersB) the frequency with which people from various geographic localities shop at a particular storeC) customer store loyaltyD) the probability of large orders based upon customer residence 19) A store with a wide assortment of merchandise and a strong image in a particular merchandise category is a ________ store.A) varietyB) departmentC) destinationD) parasite 20) A store which does not have a real trading area of its own is a ________ store.A) fringeB) parasiteC) destinationD) convenience 21) A newspaper stand in a hotel lobby can best be described as a ________ store.A) fringeB) parasiteC) destinationD) convenience 22) In a regional shopping center, the store with the largest trading area is the ________ store.A) departmentB) varietyC) supermarketD) gift23) Which computer-based system classifies and describes communities by ZIP code, as well as census tracts?A) <em>American Community Survey </em>B) <em>Editor & Publisher Market Guide </em>C) <em>Nielsen Researcher </em>D) Claritas Corporation's <em>PRIZM NE </em> 24) The simplest and most popular form of computerized site selection model is ________.A) corner influenceB) gravityC) regressionD) analog 25) The regression computer site selection model ________.A) utilizes a series of mathematical equationsB) evaluates store distance and imageC) analyzes competition, market share, and market sizeD) studies population and driving distance 26) In Reilly's law of retail gravitation, the point of indifference is the ________.A) customer's perceived similarity between two competing retailersB) geographic breaking point area at which shoppers are indifferent to shopping at either of two citiesC) limit of a city's trading area in estimated driving timeD) limit of a city's primary trading area in driving distance 27) The major assumptions of Reilly's law are that two competing areas are equally accessible from a major road and that ________.A) each city has an equal populationB) each city is equally distant from shoppers at the point of indifferenceC) merchants in the two cities are equally effectiveD) consumers are willing to travel for lower prices 28) Huff improved Reilly's law by adding which variable to the estimation of trading areas?A) economic barriersB) the effect of travel time on different kinds of shopping tripsC) median disposable income in each cityD) the existence of primary, secondary, and fringe trading areas 29) A major advantage of the <em>Census of Population</em> for use by retailers in trading-area analysis is ________.A) its currencyB) its five-year projections of key economic dataC) the availability of retail sales data by merchandise classificationD) the availability of information on small geographic units 30) An important advantage to the use of American Community Survey data in trading-area analysis is its ________.A) availability on the WebB) annually updated dataC) computation of economic base characteristicsD) small size of census blocks and tracks 31) An area's commercial and industrial structure is referred to as its ________.A) lambda coefficientB) economic baseC) trading areaD) industrial diversification base 32) What type of economic base is preferred by most retailers?A) upper-income economic baseB) service-oriented economic baseC) single-industry economic baseD) diversified economic base 33) Data on an area's economic base are available from ________.A) <em>American Community Survey </em>B) <em>Editor & Publisher Market Guide </em>C) <em>Census of Population </em>D) <em>Census of Retail Trade </em> 34) A retailer with a higher than average profitability is most likely to have which level of saturation?A) overstoredB) understoredC) oversaturatedD) saturated 35) An area which has the proper amount of stores to satisfy the needs of its population for a specific good or service is a(n) ________ trading area.A) saturatedB) supersaturatedC) overstoredD) understored 36) A retailer's location strategy can be made more flexible through ________.A) sale and leaseback arrangements with financial institutionsB) ownership versus long-term leasingC) the use of short-term leases with multiple renewal options versus a long-term leaseD) the use of a maintenance-increase-recoupment provision 37) Which type of customers are generally not studied in a trading-area analysis?A) direct-selling customersB) fringe trading area customersC) branch customers of retail chainsD) outshoppers 38) A retailer with three retail stores located within a 10-mile radius wishes to advertise in a county-based daily newspaper which covers a very large geographic area. The retailer should ________.A) use small ads to minimize wasteB) use horizontal cooperative advertising to reduce wasteC) use a regional edition to minimize wasteD) seek to reduce the trading-area overlap to minimize waste with this medium 39) High trading-area overlap is preferable for a retailer that seeks to ________.A) receive high incremental sales from new store unitsB) saturate a geographic area and keep out potential new retailersC) appeal to niche marketsD) become a destination store 40) Under what condition would it be rational for the trading areas of two branch locations to completely overlap?A) when each store has the same target marketB) when the retailer desires cost economics in promotionC) when a retailer pursues a mass marketing strategyD) when the retailer decides to switch store locations due to loss of a lease on the first store location 41) Which software products enable retailers to graphically evaluate the characteristics of alternate locations?A) data warehousingB) data miningC) geographic information systemsD) geographic mapping 42) The most important trading area to a retailer is the ________.A) primary trading areaB) secondary trading areaC) fringe trading areaD) parasite area overlap 43) A retailer's core shoppers come from which trading area?A) secondary trading areaB) primary trading areaC) parasite trading areaD) fringe trading area 44) Loyal customers who shop at a store despite very long travel requirements constitute the store's ________.A) trading-area overlapB) primary trading areaC) secondary trading areaD) fringe trading area 45) A store has a disproportionately large primary, secondary, and fringe trading area. This situation can be caused by ________.A) a high level of pricesB) its being a destination storeC) physical barriersD) high competition in each trading area 46) What type of retailer has a very large primary trading area?A) impulse retailerB) convenience retailerC) destination retailerD) parasite store 47) Which of the following retailers is most likely to be a parasite in a major shopping center?A) coffee shopB) electronic repair facilityC) department storeD) clothing specialty retailer 48) Which statement about the trading area of a parasite store in a regional shopping center is correct?A) A parasite store has its own unique trading area.B) The trading area of the parasite store approximates that of the shopping center.C) The parasite store has a larger trading area than the center's department store.D) The parasite store is a destination store. 49) "A grouping of stores may actually increase the trading area for each store." This statement especially applies to ________.A) convenience productsB) emergency productsC) impulse productsD) shopping products More Questions are Included…</div></div></div>
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