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27 Cards in this Set
- Front
- Back
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co-optation
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outsiders transform meanings of cultural products
rap music |
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cultural selection
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many possibilities compete for adoption
possibilities reduced from conception to consumption |
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cultural production systems
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individuals and organizations responsible for creating and marketing a cultural product
cultural gatekeepers |
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art product
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an object of aesthetic contemplation without and functional value
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craft product
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admired because of the beauty with which it performs some functions
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reality engineering
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elements of popular culture converted for use as promotional vehicle
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cultivation hypothesis
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media's distorting perceptions of reality
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innovation
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any product or service perceived to be new
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diffusion of innovation
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new product spreads through a population
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continuous innovation
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modification of an existing product
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dynamically continuous innovation
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pronounced change in an existing product
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discontinuous innovation
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major changes in the way we live
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context-dependent
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consumers can interpret the same item differently
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fashion
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social diffusion by which a new style is adopted by some groups of consumers
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parody display
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upscale consumers deliberately adopt formerly low-status or inexpensive products and stores
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prestige-exclusivity effect
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high prices create high demand
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snob effect
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lower prices reduce demand
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trickle-across effect
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fashions diffuse among members of the same social group
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trickle up
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fashions originate with the lower class first
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etic perspective
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commonalities across cultures
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emic perspective
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variations across cultures
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national character
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distinctive set of behavior and personality characteristics
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back translation
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a different interpreter re translates a translated ad back into its original language
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the diffusion of consumer culture
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culture tends to flow from stronger nations to weaker ones
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globalized consumption ethic
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sharing the ideal of a material life style and value brands that symbolize prosperity
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transitional economies
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country that is struggling with adaption from a controlled, centralized economy to a free-market
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creolization
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foreign influences absorbed and integrated with local meaning
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