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20 Cards in this Set
- Front
- Back
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the aility of an organization to give its customers the opportunity to tailor its product or service to the customer's specifications.
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mass customization
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are materials that are necessary for running a modern corporation, but do not relate to the company's primary business activities. ex. ballpoint pens, binders, lubricating oils.
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maintenance, repair, and operations (MRO) materials. aka indirect materials
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combining of purchase requests from mulitple buyers into a single large order, which justifies a discount from the business.
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demand aggregation
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are materials that usred in production in a manufacturing company or are placed on the shelf for sale in a retail environment. so as oppsed to MRO materials, these are related to a company's primary business activities.
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direct materials
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the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timeing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.
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reverse auction
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an interactive business providing a central market space where multiple buyers and suppliers can engage in e-commerce and/or other ecommerce business activities
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electronic marketplace (e-marketplace)
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an electronic market place athat connects buyers and sellers accross many industries, primarily for MRO marerials
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horizontal e-marketplace
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an electronic market place that connects buyers and sellers in a given industry.
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vertical e-marketplace
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the set of marketing tools taht your organization will use to pursue its marketing objectives in reaching and attracting potential customers
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marketing mix
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small advertisements that appear on other sites.
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online ads (banner ads)
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a small web page containing an advertisement that appears on your screen outside the current website loaded into your browser
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pop up ads
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is a form of a pop up ad that you do not see until you close your current browser window
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pop under ads
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encourages users of a product or service supplied by a B2C e-comerce business to encourage friends to join in as well.
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viral marketing
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an arangement made between two ecommerce sites that directs viewers from one site to the other.
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affiliate program
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a count of the number of people who visit one site, click on and ad, and are taken to the site of the advertiser
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click through
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the percentage of potential customers who visit your site who actually buy something.
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conversion rate
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an internet based company that makes it easy for one person to pay another person or organization over the internet. ex. paypal
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financial cybermediary
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a mechanizm for sending money from your checking or savings account to another person or organization.
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electronic check
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a system that sends bills (usually to end consumers) over the internet and provides an easy to use mechanizsm to pay for them if the amount looks correct.
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electronic bill presentment and payment (EBPP)
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plastic card the size of a credit card that contains an embedded chip on which digital information can be stored and updated.
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smart card
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