Mis Test #2

Front 1

Phases of Decision Making:
1. _____ - find or recognize a problem, need, or opportunity
2. _____ - consider possible ways of solving the problem
3. _____ - weigh the merits of each solution
4. _____ - carry out the solution

Back 1

1. Intelligence
2. Design
3. Choice
4. Implementation

Front 2

Finding what to fix is the _____ phase of decision making.

Back 2

Intelligence

Front 3

Finding fixes is the _____ phase of decision making.

Back 3

Design

Front 4

Picking a fix is the _____ phase of decision making.

Back 4

Choice

Front 5

Applying the fix is the _____ phase of decision making.

Back 5

implementation

Front 6

A _____ decision involves processing a certain information in a specified way so that you will always get the right answer (ex: calculations)

Back 6

Structured

Front 7

A _____ decision is one for which there may be several "right" answers, without a sure way to get the right answer.

Back 7

Nonstructured

Front 8

A _____ decision happens repeatedly.

Back 8

Recurring

Front 9

A _____ decision is one you make infrequently.

Back 9

Nonrecurring (ad hoc)

Front 10

A highly flexible and interactive system that is designed to support decision making when the problem is not structured is known as a _____.

Back 10

Decision support system (DSS)

Front 11

Decision support systems help you _____, buy you must know how to _____ the problem, and how to use the _____ of the analysis.

Back 11

analyze, solve, results

Front 12

Decision support systems (DSS) [ARE/ARE NOT] part of AI.

Back 12

are not

Front 13

A superbowl commercial is an example of a _____ decision.

Back 13

nonstructured

Front 14

DSS puts a heavy burden on the _____.

Back 14

user

Front 15

Alliance between YOU and a DSS:
You bring Experience, Advantage of a DSS is increased _____, and IT brings _____.

Back 15

productivity, speed

Front 16

Alliance between YOU and a DSS:
You bring Intuition, Advantage of a DSS is increased _____, and IT brings _____.

Back 16

understanding, information

Front 17

Alliance between YOU and a DSS:
You bring Judgment, Advantage of a DSS is increased _____, IT brings _____ capabilities.

Back 17

speed, processing

Front 18

Alliance between YOU and a DSS:
You bring knowledge. Advantages of a DSS include: increased _____, reduced _____ complexity, reduced _____.

Back 18

flexibility, problem, cost

Front 19

Components of a DSS
_____- consists of both the DSS models and the model management system

Back 19

Model management component

Front 20

Components of a DSS
_____ - stores and maintains the information that you want your DSS to use

Back 20

Data management component

Front 21

Components of a DSS
_____ - allows you to communicate with the DSS

Back 21

User interface management component

Front 22

A DSS designed specifically to analyze spatial information is known as a _____. Spatial information is any information in _____ form.

Back 22

Geographic information system (GIS), map

Front 23

Businesses use GIS software to analyze _____, generate business _____, and make _____.

Back 23

information, intelligence, decisions

Front 24

An artificial intelligence system that applies reasoning capabilities to reach a conclusion is known as a _____.

Back 24

Expert (knowledge-based) system

Front 25

Expert systems are used for _____ problems (what's wrong?) and _____ problems (what to do?).

Back 25

diagnostic, perceptive

Front 26

An expert system can: reduce _____, improve _____ service, and reduce _____.

Back 26

errors, customer, cost

Front 27

An expert system can't: use common _____ or _____ all processes.

Back 27

sense, automate

Front 28

An artificial intelligence system that is capable of finding and differentiating patterns is known as a _____.

Back 28

Neural network (artificial neural network or ANN)

Front 29

Neural networks are [MUCH MORE/MUCH LESS] power than an expert system.

Back 29

MUCH MORE

Front 30

Neural networks can: _____ and adjust to new circumstances on their own, take part in massive _____ processing, function without _____ information, and analyze _____ relationships.

Back 30

lean, parallel, complete, nonlinear

Front 31

A mathematical method of handling imprecise or subjective information is known as _____.

Back 31

fuzzy logic

Front 32

Applications of fuzzy logic include: _____ search engine, _____ machines, _____ brakes.

Back 32

Google's, washing, antilock

Front 33

Fuzzy logic is used to make _____ information such as "short" usable in computer systems.

Back 33

ambiguous

Front 34

An artificial intelligence system that mimics the evolutionary, suvival-of-the-fittest process to generate increasingly better solutions to a problem is known as a _____.

Back 34

genetic algorithm

Front 35

Evolutionary Principles of Genetic Algorithms.
1. _____ - or survival of the fittest or giving preference to better outcomes
2. _____ - combining portions of good outcomes to create even better outcomes
3. _____ - randomly trying combinations and evaluating the success of each.

Back 35

1. Selection
2. Crossover
3. Mutation

Front 36

Genetic algorithms can: take thousands or even millions of possible solutions and combine and recombine them until it finds the _____ solution, and work in environments where no model of how to find the right _____ exists.

Back 36

optimal, solution

Front 37

Software that assist you, or acts on your behalf, in performing repetitive computer-related tasks are known as _____.

Back 37

intelligent agents

Front 38

Intelligent agents that search for information of some kind and bring it back are _____ agents.

Back 38

information

Front 39

_____ agent or _____ - an intelligent agent on a Web site that helps you, the customer, find products and services you want.

Back 39

Buyer, shopping bot

Front 40

_____-and-_____ (_____) agents - intelligent agents that constantly observe and report on some entity of interest, a network, or manufacturing equipment, for example.

Back 40

Monitoring-and-surveillance (predictive)

Front 41

A _____ agent operates in a data warehouse discovering information. {type of intelligent agent}

Back 41

data-mining

Front 42

An intelligent agent that takes action on your behalf is known as a _____ or _____ agent. Examples: Prioritize e-mail, act as gaming partner, assemble customized news reports, fill out forms for you, "discuss" topics with you

Back 42

user, personal

Front 43

Business Applications:
- Southwest Airlines - cargo routing
- P&G - supply network optimization
- Air Liquide America - reduce production and distribution costs
- Merck - distributing anti-AIDS drugs in Africa
- Ford - balance production costs & consumer demands
- Edison Chouest - deploy service and supply vessels

Back 43

NOTE

Front 44

Commerce accelerated and enhanced by IT is known as _____ commerce.

Back 44

electronic

Front 45

Categories of electronic commerce include: _____, _____, _____, and _____.

Back 45

B2B, B2C, C2B, C2CC

Front 46

Craiglist is an example of what type of ecommerce?

Back 46

C2C

Front 47

Amazon is an example of what type of ecommerce?

Back 47

B2C

Front 48

When a business sells products and services to customers who are primarily other businesses, that falls under the _____ category of Ecommerce

Back 48

Business to Business (B2B)

Front 49

Most of the money within Ecommerce Business Models comes from _____, about 97%.

Back 49

B2B

Front 50

When a business sells products and services to individuals, that falls under the _____ category of Ecommerce.

Back 50

Business to Consumer (B2C)

Front 51

The most well-known type of Ecommerce Business Model is _____.

Back 51

B2C

Front 52

When utilizing the B2C business model, be prepared to compete on _____.

Back 52

price

Front 53

Who are your customers, if other businesses it is a _____, if individuals it is _____. Each is different and has different needs and wants.

Back 53

B2B, B2C

Front 54

Within B2C, _____ products are lower priced and purchased frequently (ex: common food items).

Back 54

convenience

Front 55

Within B2C, _____ products are higher priced, purchased less frequently (ex: stereos, computers).

Back 55

specialty

Front 56

Within B2C, _____ products are the same no matter where you purchase it, price and ease of ordering are important (ex: books, music, movies).

Back 56

commodity like

Front 57

Within B2C, _____ products are purchased and delivered over the Internet, ex: music, software, movies.

Back 57

digital

Front 58

The best product for B2C e-commerce is _____.

Back 58

digital

Front 59

The cheapest B2C product in terms of cost is a _____ product.

Back 59

digital

Front 60

The ability of an organization to give its customers the opportunity to tailor its products or services is known as _____ within _____.
Ex:
- Dell - customized computer purchases
- Apple iTunes - only the music you want (not necessarily the whole album)
- Nike

Back 60

mass customization, B2C

Front 61

B2B: _____ vs. _____

Back 61

MRO, Direct

Front 62

Materials necessary for running a company but do not relate to the company's primary business activities are known as _____ within _____. They are similar to convenience items in B2C. Examples include: office supplies, repair parts, lubricating oils.

Back 62

MRO (maintenance, repair and operations), B2B

Front 63

B2B MROs can demand a _____ (not true in B2C) and can team up with other buyers to create _____ aggregation.

Back 63

discount, demand

Front 64

Combining purchase requests from multiple buyers which justifies a larger discount is known as _____.

Back 64

demand aggregation

Front 65

Demand aggregation involves the strategy from a buyer of _____, and is beneficial for _____ buyers.

Back 65

perspective, small

Front 66

Materials that are used in production in a manufacturing company or are placed on the shelf for sale in retail environments are known as _____ and fall within _____. They relate directly to a company's primary business activities. Quality, quantity, and delivery timing are important.

Back 66

direct, B2B

Front 67

Within B2B _____, buyers can participate in reverse actions for direct materials. Anyone that deals with Walmart or Costco participates in reverse auction, which isn't the best strategy over the long run.

Back 67

direct

Front 68

A process in which a buyer posts its interests in buying items and sellers complete by submitting successively lower bids is known as _____. The lowest bidder wins.

Back 68

reverse auction

Front 69

Interactive business providing a central market where multiple buyers and sellers can engage in e-commerce is known as an _____.

Back 69

Electronic marketplace (e-marketplace)

Front 70

A _____ e-marketplace is primarily for MRO (maintenance, repair, and operations) materials. All industries need office supplies, travel, and the like.

A _____ e-marketplace is primarily for direct materials. Each industry has unique direct material needs.

Back 70

horizontal, vertical

Front 71

Find Customers and Establish Relationships:
- Why is this important?
- B2C _____ Mix Tools: Registering with search engines, online ads, virtual marketing, and affiliate programs.

Back 71

Marketing

Front 72

Registering with Search Engines:
- Some search engines will list your site for _____, while others charge a _____.
- For an additional fee, your site can appear at top of a search list (every time).

Back 72

free, fee

Front 73

Small advertisements that appear on other sites are known as _____ (_____).

Back 73

online ads (banner ads)

Front 74

An arrangement between two e-commerce sites that directs viewers from one site to another is known as an _____ program. If viewers buy at the second site, the second site pays a small fee to the first site (usually a percentage of the sale).

Back 74

affiliate

Front 75

With affiliate programs, _____ and _____ rates are important.

Back 75

click-throughs, conversion

Front 76

A count of the number of people who visit one site and use an ad to get to another is known as _____.

Back 76

click-through

Front 77

Establish relationship in B2B e-commerce:
- Much more _____ - not usually done with generic ads designed for mass distribution
- Once a contact is made, the _____ must be established - often requires trust
- Must also integrate the _____ systems to the _____ business and _____ business

Back 77

- personal
- relationship
- IT, supplier, customer

Front 78

_____ is very important when moving money. Some security measures include: _____, secure _____ layers, and secure _____ transactions.

Back 78

Security, encryption, sockets, electronic

Front 79

_____ scrambles the contents of a file so that you can't read it without having the right decryption key.

Back 79

Encryption

Front 80

Encryption is often done through _____ (PKE) - uses two keys: a public key for everyone and private key for only the recipient of the encrypted information.

Back 80

public key encryption

Front 81

_____ creates a secure connection between a Web client and server, encrypts the information, and sends the information over the Internet. It is denoted by the lock icon on browser or https://.

Back 81

Secure Sockets Layers (SSL)

Front 82

_____ is a transmission method that ensures transactions are legitimate as well as secure. It helps verify the use of a credit card, for example, by sending the transaction to the credit issuer as well as the seller/supplier.

Back 82

Secure Electronic Transaction (SET)`