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52 Cards in this Set
- Front
- Back
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1. A(n) _________ is a web site that provides collections of content from the Web.
a. aggregator b. mashup c. syndicator d. search engine |
*a. aggregator
b. mashup c. syndicator d. search engine |
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2. Facebook advertising has struggled with profitability.
a. True b. False |
*a. True
b. False |
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3. It is possible to generate revenue from YouTube videos without advertising.
a. True b. False |
*a. True
b. False |
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4. _________ involves taking a job traditionally performed by an employee or a consultant and outsourcing it to a(n) _________ group of people in the form of an open call.
a. Crowdsourcing; defined b. Crowdsourcing; undefined c. A wiki; defined d. A wiki; undefined |
a. Crowdsourcing; defined
*b. Crowdsourcing; undefined c. A wiki; defined d. A wiki; undefined |
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5. ___________ is/are a web development technique that allow(s) portions of web pages to reload with fresh data instead of requiring the entire web page to reload.
a. AJAX b. Cookies c. HTML d. Java |
5. ___________ is/are a web development technique that allow(s) portions of web pages to reload with fresh data instead of requiring the entire web page to reload.
*a. AJAX b. Cookies c. HTML d. Java |
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1. CRM systems are designed to help deal primarily with which one of Porter’s Five Forces?
a. Threat of substitute products b. Supplier power c. Buyer power d. Threat of new entrants |
a. Threat of substitute products
b. Supplier power *c. Buyer power d. Threat of new entrants a. Threat of substitute products b. Supplier power *c. Buyer power d. Threat of new entrants a. Threat of substitute products b. Supplier power *c. Buyer power d. Threat of new entrants |
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2. _________ is an example of a customer-touching application.
a. A CIC b. A campaign management application c. A loyalty program d. SFA |
a. A CIC
b. A campaign management application *c. A loyalty program d. SFA |
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3. Which of the following is an example of an analytical CRM system?
a. Customer service and support b. OLAP c. OLTP d. Automatic e-mail responses |
3. Which of the following is an example of an analytical CRM system?
a. Customer service and support *b. OLAP c. OLTP d. Automatic e-mail responses |
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4. Companies use CRM systems to recreate the intimate personal relationship that once existed between them and their customers.
a. True b. False |
*a. True
b. False |
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5. The pull model begins with a forecast.
a. True b. False |
5. The pull model begins with a forecast.
a. True *b. False |
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1. At the end of a semester, a student knows that she must score at least an 81 on the final exam to receive an A in the course. She decided that she can make the 81 by studying the material only the night before the exam. She has just performed what kind of analysis?
a. What-if b. Statistical c. Sensitivity d. Goal-seeking e. Simulation |
a. What-if
b. Statistical c. Sensitivity *d. Goal-seeking e. Simulation |
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2. BI refers to only those technologies that obtain data from warehouses.
a. True b. False |
a. True
*b. False |
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3. Business intelligence applications are used for gathering, storing, accessing, and analyzing data to help business users make better decisions.
a. True b. False |
*a. True
b. False |
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4. Business intelligence applications include:
a. Microsoft Excel spreadsheets b. Data warehouses c. Special purpose analytic packages d. All of the other answers |
a. Microsoft Excel spreadsheets
b. Data warehouses c. Special purpose analytic packages *d. All of the other answers |
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5. The type of decision that can be made by following a definite procedure is called a(n) ______ decision.
a. structured b. unstructured c. undocumented d. semistructured e. procedural |
*a. structured
b. unstructured c. undocumented d. semistructured e. procedural |
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1. In the case of _____, organizations obtain a license to implement a version of the software product and are then able to further customize it to suit their needs.
a. Open source b. Software leasing c. Software-as-a-Service (SAAS) d. In-sourcing e. Custom development |
*a. Open source
b. Software leasing c. Software-as-a-Service (SAAS) d. In-sourcing e. Custom development |
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2. Leasing software is a good choice for small companies that cannot afford huge IT investments and do not have the resources to manage and maintain the IT they need.
a. True b. False |
2. Leasing software is a good choice for small companies that cannot afford huge IT investments and do not have the resources to manage and maintain the IT they need.
*a. True b. False |
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3. Purchasing packaged software programs is appropriate when the organization is looking for an easy-to-use and highly customized product.
a. True b. False |
3. Purchasing packaged software programs is appropriate when the organization is looking for an easy-to-use and highly customized product.
a. True *b. False |
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4. The application portfolio in an organization is a set of recommended applications resulting from the planning and justification process in application development.
a. True b. False |
4. The application portfolio in an organization is a set of recommended applications resulting from the planning and justification process in application development.
*a. True b. False |
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5. The information systems planning process proceeds in which order?
a. Organization mission – organization strategic plan – IS strategic plan – new IT architecture b. Organization mission – IS strategic plan – organization strategic plan – IS operational plan c. Organization strategic plan – organization mission – IS strategic plan – new IT architecture |
5. The information systems planning process proceeds in which order?
*a. Organization mission – organization strategic plan – IS strategic plan – new IT architecture b. Organization mission – IS strategic plan – organization strategic plan – IS operational plan c. Organization strategic plan – organization mission – IS strategic plan – new IT architecture |
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What is AJAX
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Only reloading information that you need in a web browser
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taxonomy
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Classes that are made and not user driven ex Kingdom phylum class.....
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Folksonomy
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User driven ex hash tags
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What is crowd sourcing
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Sending a job out to the world, ex: yahoo answers, m-turk
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mashup
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taking information from multiple websites and displaying it on one page
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What is TPS and what does it do
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Transaction processing system; enables companies to follow every purchase
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What are the goals of TPS
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handle large volumes of data
avoid errors handle large variations of volume (peak times) avoid downtime never lose results maintain privacy and security |
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What are functional area systems
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System that crosses functional areas such as finance, accounting
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What are modules of ideal ERP systems
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Enterprise Resource Planning
-manufacturing (engineering/quality control) -financials -HR -supply chain management -projects -customer relationship management (CRM,PRM,SRM) -data warehousing |
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Advantages of ERP (7)
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- A totally integrated system
- Ability to share data across the organization - " " streamline diff processes and work flows - Improved efficiency and productivity - Better tracking and forecasting - Lower costs - Improved customer service |
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Disadvantages of ERP (5)
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- Limited customization
- The need to re-engineer business processes - Cost prohibitive (expensive to install and run) - Tech support shoddy - Can be too rigid for some companies |
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Steps to upgrade an ERP system
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1 study the business processes first
2 Adapt processes to improve business 3 Select closest software match (match needs to be greater than 80% functionality) |
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What is and what are the goals of CRM (3)
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Customer Relationship Management-
Enhances cust. experience to make them a lifetime customer Provide technological and functional means of identifying capturing and retaining customers Provides unified view of the the customer across the enterprise |
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What is SRM and what "direction" are they looking
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supplier relationship management (selling upstream)
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What is PRM and what "direction" are the looking
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Partner relationship management
Sell through channels |
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What are the parts of sales force automation
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contact management
account management opportunity management quotation management |
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What is the framing effect?
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how a problem is framed or presented changes a persons decision because people tend to make irrational decisions
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What are Simons 3 stages of decision making?
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1) Intelligence (gathering information)
2) design (construct a model to simplify your problem) 3) Choice |
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What is a dss
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an information system that uses data and or models to HELP a decision maker solve semi-structured or unstructured problems
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What are the three types of decisions and explain them
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structured - solved using an algorithm and gives the same answer every time
Unstructured - relies on human intuition (what type of house to pick) semi-structured problem - ex: compute loans etc. and then have to decide on the length of loan. |
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What is escalating commitment?
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When someone has invested so much in something that they keep investing even though its not a good idea
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What are the steps to solving an optimization problem
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1) Decisions
2) constraints 3) Objectives |
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5 Steps to forming a linear programming model
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1 understand the problem
2 Identify decision variables 3 State the objective function as a linear combination of the decision variables 4 state constraints as a linear comb. of the decision variables 5 Identify upper/lower bound on decision variables |
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What is a real option?
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Buying the right to buy something "option investing"
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What is costing an IT system?
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A way to analyze your return on investment
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What are 4 methods to implement IT systems?
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parallel - run old and new at the same time
direct - abandon the old way and apply new pilot - Use a small sample group to analyze success and make a decision later phase - continually building |
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What is a resource model?
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Giving money to the group/org. that has the most resources, ex: giving engineers a larger budget at ISU
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What is SDLC and what are its phases?
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Software development lifecycle
- investigate - analyze - design - program/test - implement - operate + maintain |
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What are the downfalls of SDLC?
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investigation takes a really long time, by the time it is implemented you may have realized that you have forgotten something
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What is RAD and its adv. and disadv.
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rapid application development- you approach a project in sprints one thing at a time.
adv- you are ready for the next thing and can address issues as you go |
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What is an agile scrummaster
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project manager that decides where you are at and if you have the resources that you need/what is stopping you from completing the task
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What are three things that CRM tries to do to make more money?
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cross-selling- one item is bought and another is suggested
upselling- for buying a little bit more there is a reward bundling- buying things in combos to get a deal |
