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10 Cards in this Set
- Front
- Back
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Information density |
the total amount and quality of information available to all market participants |
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Personalization |
technology permits modification of messages, goods |
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Digital goods |
goods that can be delivered over a digital network |
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Behavioral targeting |
tracking online behavior of individuals on thousands of web sites |
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Internet advertising formats |
include search engine marketing, display ads, rich media, and e-mail |
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Social media |
fastest growing media for branding and marketing |
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Electronic data interchange |
Computer to computer exchange of standard transactions such as invoices and purchase orders |
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Private industrial network |
Large firm using extranet to link to its suppliers distributors and other key business partners |
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Net marketplaces |
Single market for many buyers and sellers |
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Exchanges |
independently owned third party net market places |
