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10 Cards in this Set
- Front
- Back
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An alert sent to you is an example of _________ technology.
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Business Intelligence Application
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Portal servers are like web servers except that they _______.
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Have user interfaces that are customizable.
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Which of the following observations concerning expert systems is true?
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Attempt to capture human expertise and put into a format that can be used by non-experts. Rule-based systems that use "if then" rules similar to those created by decision tree analysts. Rules created by interviewing experts in a given business domain and codifying the rules stated by those experts. Can have thousands of rules.
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With a(n) ______ you can subscribe to content sources and be notified when they have been changed.
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RSS (Real Simple Syndication) Reader
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Which of the following statements of data mart is true?
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Datamart is a collection of data created to address needs of a particular business function, problem, and/or business opportunity. Data Marts are created from data extracted from data warehouse and is like a retail store in supply chain.
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Which of the following statements is true about operational data?
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Designed to support fast transaction processing and might need to be reformatted to be useful for BI applications. Generally operational data is extracted for BI processing. Data warehouse is used to manage and organize BI data which was processed from operational data.
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Which of the following is true of unsupervised data mining?
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Analysts do not create a model or hypothesis before running the analysis. Instead, they apply a data mining application to the data and observe the results. With the data analysts then create hypothesis after the analysis in order to explain patterns found.
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Which of the following observations is true regarding RFM and OLAP reports?
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OLAP reports are more generic than RFM reports. OLAP provides the ability to sum, count, average data. RFM reports are more specific and are implements to rank customers according to their purchasing patterns (R) - Recently (F) Frequently and (M) Money.
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Which of the following describes a dimension in an OLAP report?
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Purchase date, customer type, customer location, and sales region.
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Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 11. Which of the following characteristics relates Bloominghams with its RFM score?
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Most Recent Orders, Orders Most Frequently, Purchases most expensive items.
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