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8 Cards in this Set
- Front
- Back
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Aim
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to see whether a consistent minority could influence a majority to give an incorrect answer in a colour perception test |
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Procedure
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- 32 groups of 6 women (2 confederates and four participants) - groups shown blue sides in different hues + asked what colour - in 'consistent' condition, both confederates repeatedly called blue slides 'green' - in 'inconsistent' condition, called blue slides 'green' 2/3 of the time - in control condition six naïve participants called slides blue throughout |
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Findings
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- on over 8% of trials participants called 'green' - 32% in consistent condition reported a green slide at least once - inconsistent minority exerted very little influence and barely differed from control group |
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Conclusion
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consistency is a crucial factor in minority influence, although the % of participants influenced weren't as high as Asch's, results show a consistent minority can influence answers of a majority |
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Evaluation - low ecological validity (-)
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controlled setting + artificial task THEREFORE not generalizable |
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Evaluation - gender bias (-)
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only involved females THEREFORE not generalisable |
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Evaluation - majority group size? (-)
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Clark et al. found that when majority group size was bigger than 4, huge drop in influence THEREFORE is this generalizable? |
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Evaluation - cultural bias (-) |
only American participants Smith and bond (1998) found that individualistic cultures are generally less conformist than collectivist cultures. |
