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http://www.homeworkfortune.com/MGT-488-Week-4-Individual-Assignment-Business-Competition-Strate-MGT488-06.htm |
MGT 488 Week 4 Individual Assignment Business Competition Strategies
Resources: University Library’s MarketLine Business Information Center |
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Access the University Library’s MarketLine Business Information Center and select an industry rival to the company used in the Internal Risk Assessment and External Environment Papers from the following:
o Wal-Mart Stores, Inc. rival Target Corporation o Jet Blue Airways Corporation rival Delta Airlines, Inc. o Hewlett-Packard Company rival Dell Inc. o Home Depot rival Lowe’s Companies Inc.
Prepare an 8- to 10-slide PowerPoint® presentation evaluating the rival companies’ business competition strategies. |
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* Identify the type of business level strategy each firm is using and evaluate its effectiveness. Consider cost leadership, differentiation, focused cost leadership, as well as integrated cost leadership and differentiation.
* Determine the role industry competitive dynamics have in choosing those strategies. * Reference your readings and at least two other sources, including MarketLine, the Internet, or other properly cited sources. Format your paper according to APA standards. |
