Mgt 4810

Front 1

High product differentiation is generally accompanied by

Back 1

decreased emphasis on competition based on price

Front 2

The most likely time to pursue a harvest strategy is in a situation of

Back 2

decline in the market life cycle.

Front 3

Phillip Morris bought Miller Brewing and use its marketing expertise to improve Miller’s market share. This justification for diversification is best described as

Back 3

capitalizing on core competencies

Front 4

13. The area covered by one or more interconnected wireless access points is commonly called a(n)

Back 4

hotspot

Front 5

Near Field Communications (NFC)

Back 5

is a very short range wireless connectivity technology that enables consumers to swipe their credit cards or even cell phones within a few inches of a special point of sale terminal to pay for purchases

Front 6

ZigBee

Back 6

is a form of wireless communications frequently used in security systems for sensing and controlling energy consuming devices

Front 7

With a VPN

Back 7

-Users are often provided a token that displays a constantly changing password
-Users can gain access to an organization’s private network
-Users can gain wide area network access

Front 8

17. One way to help safeguard a wireless network is to

Back 8

configure the security to WEP

Front 9

18. With the ___ basic processing alternative, processing devices are placed at various remote locations and each device is isolated and does not communicate with any other processing device

Back 9

decentralized

Front 10

_ is a network that connects users and their computers in a geographical area that spans a campus or a city

Back 10

Metropolitan Area Network (MAN)

Front 11

20. A(n) ___ are a type of two-dimensional barcode that can be scanned by users with smartphones to display text or connect to a wireless network and open a Web page on the smartphone’s browser

Back 11

Quick Response (QR) codes

Front 12

21. Telecommuting is well suited for ___.

Back 12

people working on many tasks with short deadlines

Front 13

___ is a bundled set of communications services, including Internet, telephone, and TV, that operates over a total fiber-optic communications network

Back 13

FiOS

Front 14

23. The country with the greatest number of Internet users is ______

Back 14

China

Front 15

24. Conducting classes over the Web with no physical class meetings is called __

Back 15

distance education

Front 16

25. Data is broken into ___ to be transmitted over the Internet

Back 16

packets

Front 17

26. The ___ is responsible for managing IP addresses and Internet domain names.

Back 17

ICANN

Front 18

27. ___ refers to a computing environment where software and storage are provided as an Internet service and accessed with a Web browser

Back 18

Cloud computing

Front 19

28. ___ is the standard page description language for Web pages

Back 19

Hypertext Markup Language (HTML)

Front 20

29. The Internet will soon be upgraded to IPv6 which uses ___ addresses to provide for many more devices

Back 20

128-bit

Front 21

30. A(n) ___ is a Web address that specific the exact location of a Web page using letters and words.

Back 21

URL

Front 22

31. ___ are specially denoted text or graphics on a Web page, that, when clicked, open a Web page containing related content

Back 22

Hyperlinks

Front 23

32. ___ consist of standards and tools that streamline and simplify communication among Web sites and that promise to revolutionize the way we develop and use the Web for business and personal purposes

Back 23

Web services

Front 24

33. For 2009, U.S. B2B revenue was estimated to be approximately __.

Back 24

$5.8 trillion

Front 25

34. The elimination of intermediate organizations between the producer and the consumer is called ___

Back 25

disintermediation

Front 26

35. __ is a form of e-commerce in which the length of the sales process is typically hours to a few days and there are one or two people involved in the decision making

Back 26

C2C_

Front 27

36. The volume of mobile commerce in the U.S. by 2016 is expected to amount to ______ of total U.S. B2C e-commerce.

Back 27

idk

Front 28

37. Around ___ percent of U.S. Internet users have purchased an item online.

Back 28

66%

Front 29

38. A(n) ___ is a single Web site that offers many products and services at one Internet location

Back 29

Cybermall

Front 30

40. _Payment Card Industry_ is a standard that spells out measures and security procedures to safeguard the card issuer, the cardholder, and the merchant including such things as installing firewalls, avoiding vendor default passwords, and restricting access to sensitive data on a need-to-know basis

Back 30

idk

Front 31

39. Pricing mobile ads at cost per thousand views is abbreviated __

Back 31

CPM

Front 32

41. A(n) _____ card is issued to selected employees to help streamline the traditional purchase order and invoice payment process

Back 32

P

Front 33

42. The ___ is a standard set of specification for Internet applications that run on handheld, wireless devices that effectively serves as a Web browser for such devices

Back 33

Wireless Application Protocol

Front 34

43. A key feature on an enterprise resource planning system is that __.

Back 34

it employs a database of key operational and planning information that can be shared by all

Front 35

44. With __, business transactions are accumulated over a period of time for processing in a single unit

Back 35

batch processing

Front 36

45. As an organization’s purchasing systems generate purchase orders and the items ordered are received, information is sent to the _____ system to manage the amounts owed by the organization

Back 36

idk

Front 37

46. Organizations expect their ___ to ensure that data is processed accurately and completely, avoid processing fraudulent transactions, and reduce clerical and other labor requirements.

Back 37

Transaction Processing Systems

Front 38

47. When a(n) __ arrives from a supplier, it is matched to the original order and the receiving report and a check is generated if all data is complete and consistent

Back 38

Invoice

Front 39

48. Purchasing uses the information from the ___ to place purchase orders for raw materials

Back 39

Materials requirement plan

Front 40

The __ plan takes demand and current inventory levels into account and determines specific product items that need to be produced and when in order to meet the forecast future demand

Back 40

Sales and operations plan

Front 41

50. By upgrading and standardizing on its technology infrastructure, an organization can _____.

Back 41

-Eliminate a hodgepodge of multiple hardware platforms, operating systems, and databases
-Reduce ongoing hardware and software maintenance
-Reduce the training load for those people who must support the infrastructure