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global mind-set
the ability to study an international organization in ways that are not dependent on athe assumptions of a single country, culture, or context
value
measured by a product's performance characteristics and by its attributes for which customers are willing to pay
tangible resources
assets that can be seen and quantified
intangible resources
assets that are rooted deeply in the frim's history and have accumulated over time
valuable capabilties
allow the firm to exploit opportunities or neutralize threats in its external environment
rare capabilities
capabilities that few, if any, competitors possess
costly-to-imitate capabilities
capabilities that other firms cannot easily develop
nonsubstitutable capabiltities
capabilities that do not have strategic equivalents
primary activities
activities involved with a product's physical creation, its sale and distribution to buyers, and its service after the sale
support activities
activities that provide the assistance for the primary activities to take place
outsourcing
purchase of a value=creating activity from an external supplier