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19 Cards in this Set
- Front
- Back
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Reception Theory- Stuart Hall |
Dominant, Negotiational and Preferred Reading |
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Bell Hook's Feminist Theory |
Feminism is the struggle to end patriarchal oppression and idealogical domination. Feminism is a political commitment and not a lifestyle choice. Race sex and class determines the extent to which one is discriminated against. |
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Roland Barthes Five codes |
Continued |
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Semantic Code |
Use of connotation gives deeper meaning to seemingly insignificant elements. |
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Cultural Code |
An idea founded upon something that cannot be logically challenged such as scientific fact. Engaging the ability of an audience to connect to a product based on a shared understanding of the real world |
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Symbolic code. |
Typically there is a contrasting use of ideas to create tension and drama. |
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Hermanuetic code. |
To create tension a restricted and censored amount of information is given in regards to the story and plot. Who? What? Where? Why? Snares- deliberately avoiding the truth. Equivocations- partial or incomplete answers Jammings-- acknowledging that there is no definite answer to a problem |
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Proairetic Code |
Works in conjunction with Hermanuetic code, offering hints towards the resolution in order the create a suspenseful narrative. |
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Clay Shirky- End of audience |
Conceptual death of passive audience due to consumer ability to contribute by submitting personal content. Internet absorbed all previous media formats. |
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Stuart Hall- Encoding and Decoding |
Encoding- producer encodes message Decoding- audience decodes message . |
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Stuart Hall's theory of representation |
Three types of representation. Reflective- portrayal of something that is happening or has happened in real life. Intentional- a meaning or opinion is shown through directorial vision. Constructionist- requires the opinion of an audience and an understanding of the context. |
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Paul Gilroy's theory of Post Colonialism. |
Instead of portraying the ups and downs of the new technologically advanced modern world, this theory dwells on the importance of the social and psychological effects that military rule imposed on European provinces and colonies. |
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Gutenberg Diagram |
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F pattern diagram |
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Z pattern diagram |
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Page layouts |
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Liesbet van Zoonen |
A core element of western patriarchal culture is the idea that the female body is something to be looked at. The representation of the male body is different from that of the female. Gender is constructed through cultural context . |
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Cultivation theory |
Long term effect of televisual consumption, the more time spent viewing the television world, the more likely viewers are to be believe that reality aligns with fiction. |
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Uses and gratifications- Blulmer and Katz |
What do people do with media? Rather than what does media do to people? Audiences are not passive and integrate media into their own lives. There are five reasons the viewer will watch something. Information and education-news documentaries etc.. Entertainment- enjoyment Personal identity- role models, a figure to base oneself off of. Integration and social interaction- conversational material. Escapism- computer games for example allow the audience to imagine themselves in those situations. |
