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17 Cards in this Set
- Front
- Back
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Critical Theory |
Structure of power; describes/criticizes the social world |
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Normative Theory |
Explains how ideal media should operate within a specific system of social values |
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Social Scientific Theory |
Knowledge gained through scientific methods/empirical data |
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Mass Society Theory (MST) |
Ferdinand Tonnies/Gesellschaft: modern industrial society = formalized impersonal relationships |
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Limited Effects Perspective |
Post WWII view that media did not have strong, direct uniform effects |
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Protection Motivation Theory |
Severity, Vulnerability, Response, Self-efficacy contribute to greater "protection motivation" |
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Elaboration Likelihood Model (ELM) |
Considers individual variability in amount of issue-relevant thoughts; evolved from cognitive response approach |
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Cognitive Response Approach |
Emphasizes cognitive responses; message relevant thoughts; counter/pro arguments |
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Central Route |
Ability/motivation are present; attitude change depends on cognitive responses; long-lasting |
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Peripheral Route |
Ability/motivation are absent; attitude change depends on responses to peripheral cues; short term; non-content cues |
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Extended Elaboration Likelihood Model (EELM) |
Reduces counter arguing; enhanced persuasove effects |
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Cognitive Dissonance Theory |
Leon Festinger/ Results from inconsistent relation between cognitive elements; psychologically uncomfortable |
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Social Learning Theory (SLT) |
Albert Bandura; Factors: Observational Learning and Vicarious Reinforcement |
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Positive (vicarious) Reinforcement |
Strengthening of behavior by providing consequence that observer finds rewarding |
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Negative (vicarious) Reinforcement |
Strengthening behavior by removing/stopping a consequence that they find unpleasant |
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Effects of Observational Learning |
Imitation/ Inhibition/Disinhibition/Abstract Rule of Acquisition |
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Objectification Theory |
Treating a person as an object without regard to who they are as a person |
