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29 Cards in this Set
- Front
- Back
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why does violence in the media cause such concern
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copycat theory
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reactions to violence in the media?
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public, gov't, industry
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presence of violence in the media
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61% of programs have some violence
30% have 9 or more violent acts 43% seen in humorous context |
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attractions of violent entertainment. do we like violence?
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yes. it's arousing, sadistic
evidence-enjoyment didn't differ |
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catharsis?
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violence reduces aggression
feshback said violent TV reduces aggression |
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social cognitive theory
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a general theory of learning, not just from the mass media. importance of punishment and reward
albert bandura bobo studies |
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priming of aggression
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one thing that you think about reminds you of other things that associate you with the first thing
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4 processes in observational learning
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attention: we see events in the media's symbolic environment
retention: we remember rules, not specific events production:we learn abstract rules when a behavior is acceptable motivation: we are motivated to mimic or not mimic behavior |
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desensitization
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numb us to real world violence
evidence- watch films and gauge violence "exposure to filmed violence against women" |
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video game violence
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lt. col. dave grossman AVIDS
video games help overcome this by associating killing with reward and pleasure |
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cultivation theory
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how media messages are produced and how they impact people. people don't have a choice to how tv impacts them
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presence of sex in the media
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70% of programs contain some reference to sex
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consumption/exposure to sexual content
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100% of males 16 and older have seen soft core porn
92% of males 13-15 70% see it accidentally |
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sex in the media ?
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-pornography- vilence dominance, elicit sexual arousal, explicit sexual behavior, dominance, political term
-erotica- mutually pleasurable, positive, sexual content in absence of violence - obscenity- legal - indecency- legal, material that depicts offensive as measured by contemporary community, protected by 1st amendment, safe harbor |
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who is involved with sex in the media?
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religious groups, public advocacy groups, gov't, industry and academics
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hayes code
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set of regulations for movie industry; what could and couldn't be shown in movies
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habituation/ desensitization
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H: not as aroused so it needs to be more explicit
D: cognitive; it doesn't bother you any more |
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does sex in advertising work?
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yes, draws attention. Calvin Klein study
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fright reactions to media
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why different content scares kids differently
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developmental theory
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perceptual: under 7 yrs appearance is most scary
conceptual: 7 and up reality is scary |
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perceived realism
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the more a viewer sees the content and considers it real
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cognitive strategies
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focus on contemplation of media content or thinking about the content
-reminding yourself its only fiction |
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behavioral strategies
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focuses on doing something to cope with frightening content
-turn TV off |
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meta-emotion
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a feeling about a feeling
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excitation transfer
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residual arousal from an initial stimulus intensifies a second stimulus
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appraisal theory of emotion
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views enjoyment as a cognitive evaluation of an emotional experience
enjoyment of being scared or sad |
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gender role socialization theory
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males enjoy horror
evidence- females rate brave males as attractive; vice versa |
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mood management theory
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entertainment consumption is driven by our need to regulate our mood state
-evidence- women premenstrual wanted to watch comedies |
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4 properties of media content
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excitatory potential, absorption potential, semantic affinity, hedonic valence or tone
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