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3 Cards in this Set
- Front
- Back
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Curran and seatons power and media industries |
Idea media is controlled by small number of companies driven by profit and can limit or inhibit variety, creativity and quality |
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Theory of identity: David gauntlett |
Idea the media provides us with tools or resources we use to construct our identities and modern media offer more diverse range of stars, icons and characters to who we can pick an mix ideals |
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Cultivation theory: George Gerbner |
Exposure to repeated patterns of media can influence the way people perceive the world and cultivation reinforces mainstream values |
