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13 Cards in this Set
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REPRESENTATION |
Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective. To represent also means to symbolise/stand for. "Lilly is a journalist who specializes in the representation of crime victims, women and children." |
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MEDIATION |
Mediation is when the media manipulates the audiences minds to believe what the media wants them to believe through their media platforms by bending/altering the truth or by creating false truths. It refers to what media do, and to what the audience does with the media received. "The consequences of mediation in news should not be ignored." |
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HEGEMONY |
Hegemony refers to leadership or dominance. "Such situations must have been common at this period of time when each city was striving for hegemony." |
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IDEOLOGY |
Can be a mindset evolving around e.g. political, philosophical or religious ideas of how the world should be, and of what rules should apply. "Sometimes she does it to defame them, other times to make it seem as if they shared her ideology." |
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DOMINANT IDEOLOGY |
An ideology dominating all the other ideologies, acting as the primary thought or “standard” thought. Many dominant ideologies are extremely culture specific. E.g. the ideology of women: They should look after and maintain their appearance. "The dominant ideology is very inaccurate, I’m not a stay at home mum." |
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HYPERREALITY |
When something is exaggerated in comparison to reality. E.g. Disney Land brings fiction and imagination to something that seems real, we can walk around and touch buildings that replicate those we have seen in Disney movies. Disney Land was a hyperreal experience. |
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BAUDRILLARD’S THEORY |
The idea that everything in the media is idealised and mediated, and not based on truth. E.g. A reality show is not always truthful, a lot of the scenes are edited for viewer entertainment. Arguments are often scripted for the viewers. |
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THE MALE GAZE |
How, in media, women are perceived to be objects to look at for the male audiences pleasure. The audience are always positioned as men, whereas certain parts of the female body is focused on. Common to see in movies and TV-series. "In the James Bond movies, the male gaze theory is often applicable." |
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IMPLICT PERSONALITY THEORY (STEREOTYPING) |
Refers to how we categorise people into types such as workaholics, feminists, goths etc to simplify the task of person perception. We create our own realities from assumptions based on clothing, relationships, appearance etc. "Just because I wear black clothes, I got stereotyped as being gothic." |
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STEREOTYPING - Problems |
Reduces a wide range of differences in people to simplistic categorisations, and transforms assumptions about particular groups into realities. Stereotypes can also be used to justify the position of those in power and preserve social injustices and inequality. |
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REFLECTIVE VIEW OF REPRESENTATION |
Taking somethings true meaning and trying to create a replica of it in the mind of the audience - like a reflection. E.g. News as they take truths of the world and show it to the public as accurately as possible. |
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INTENTIONAL VIEW OF REPRESENTATION |
It’s the opposite of the reflective idea. The process of presentation comes directly from the person/company doing the representing - they are presenting it how they want it to seem. E.g. A coca cola ad where an attractive person is drinking the cola is implying that you should go out and get some to achieve this appearance. |
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CONSTRUCTIONIST VIEW OF REPRESENTATION |
The Constructive theory of representation is that neither things in themselves nor the individual users can fix meaning in representation. Instead meanings are contextual - it is the particular symbolic code that fixes a meaning at a particular time. Representation can never be just the truth or the version of the truth. |
