Media Management Chapter 1

Front 1

Who is a Media Manager?

Back 1

A Media Manager is someone who works with and through other people by coordinating and integrating their work activities in order to accomplish organizational goals.

Front 2

Who are First-Line Media Managers?

Back 2

Lowest level of managers. Supervise and Co-ordinate activities of operating employees.

Front 3

Who are Middle-Media Managers?

Back 3

Responsible for implementing the policies and plans of top managers as well as managing the work of First-line Media Managers.

Front 4

Who are The Top-Media Managers?

Back 4

Small group of executives who are generally responsible for making nation-wide decisions and establishing plans and goals that affect the whole organization.

Front 5

What are Marketing Managers?

Back 5

Their job is to get clients and consumers to buy the products. New product development, promotion, and distribution.

Front 6

What do Financial Managers do?

Back 6

Deal with an organization's financial resources. Accounting, cash management, and investments.

Front 7

Describe Operations Managers.

Back 7

They create and manage the systems that deal with making the organizations products, and services. Their tasks also include production control, inventory, quality control, plant layout, and site selection.

Front 8

Talk about Human Resources Managers.

Back 8

Involved in human resource planning, recruiting and selecting employees, training and development, designing compensation and benefit systems, formulating performance appraisal systems, and discharging low-performing employees.

Front 9

What are Administrative managers?

Back 9

Generalists who pretty much have knowledge in all areas of management.

Front 10

Are there any other kinds of managers?

Back 10

Yes, organizations have created different positions to suit their needs. Positions such as Public Relations manager.

Front 11

What are the three levels of management?

Back 11

Top manager. Middle Manager. First-Line Manager.

Front 12

What are the different areas of management?

Back 12

Marketing, Finances, Operations, Human Resources, Administrations, and others.

Front 13

What is a Media Organization?

Back 13

A group of people working in an organized fashion to achieve a set of goals.

Front 14

What are Human Resources?

Back 14

Managerial Talent and Labor.

Front 15

What are Financial Resources?

Back 15

Capital Resources to support on-going and long-term investments.

Front 16

What are Physical and Technological Resources?

Back 16

Raw material. Office and production facilities, and equipment.

Front 17

What are Informational Resources?

Back 17

Usable Date and Information linkages.

Front 18

WHAT IS MEDIA MANAGEMENT?

Back 18

A set of interrelated activities that include planning, and decision making, organizing, leading, and controlling.

Front 19

What is Media Management directed at an organization's resources?

Back 19

Human, financial, physical, technological, and informational, with the aim of achieving organization goals in an efficient, and effective manner.

Front 20

List the steps of Management in Organizations.

Back 20

Planning and Decision making following by Organizing, Controlling, and Leading.

Front 21

Describe Planning and Decision-Making.

Back 21

Setting and Organization's goals and selecting a course of actions from a set of alternatives.

Front 22

Describe Organizing.

Back 22

Choosing how activities and resources are to be put together.

Front 23

Describe Leading.

Back 23

The set of processes that will get members of the organization to work together in the common interesting of the organization.

Front 24

Controlling.

Back 24

Monitoring the organization's progress towards it's goals.

Front 25

What are the two primary purposes of management?

Back 25

Efficiency and Effectiveness.

Front 26

What is efficiency?

Back 26

Using resources wisely and in a cost-effective way. Doing things right. Low Resource waste.

Front 27

Effectiveness?

Back 27

Making the right decisions and successfully implementing them. Doing the right thing. High Goal Attainment.

Front 28

List the Managerial Roles.

Back 28

Interpersonal. Informational. Decisional.

Front 29

List the roles of the interpersonal.

Back 29

Figurehead. Leader. Liaison.

Front 30

List The Roles Of The Informational Manager.

Back 30

Monitor. Disseminator. Speaker.

Front 31

List The Roles Of The Decisional Manager.

Back 31

Entrepreneur, Disturbance Handler, Resource Allocator, and Negotiator.

Front 32

List the skills of a Media Managerial.

Back 32

Technical, Interpersonal, Conceptual, Diagnostic, Communication, Decision-making, and Time-Management.

Front 33

Discuss the Science Of Media Management.

Back 33

Assumes that problems can be approached using rational, logical, objective, and systematic ways, and requires the use of technical, diagnostic, decision-making skills, and techniques to solve problems.

Front 34

Discuss the Art Of Media Management.

Back 34

Intuition, experience, instinct, and personal insights are used to solve problems, and make decisions. Requires conceptual, interpersonal, communication, and time-management skills, to successfully accomplish tasks associated with managerial activities.

Front 35

List the values of studying management.

Back 35

Universality. Reality Of Work. It's Need in all organizations. Employees either manage or are managed. Rewards and Challenges. Exciting creative opportunities. Significant monetary awards.

Front 36

Discuss sources of Management Skills.

Back 36

Sound Educational Base -> Successful acquisition-> Initial Job Experiences????

Front 37

How are manager's jobs changing?

Back 37

Increasing supply of customers. Innovation. High quality customer service. Managing customer relationships.