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37 Cards in this Set
- Front
- Back
Who is a Media Manager? |
A Media Manager is someone who works with and through other people by coordinating and integrating their work activities in order to accomplish organizational goals.
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Who are First-Line Media Managers? |
Lowest level of managers. Supervise and Co-ordinate activities of operating employees. |
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Who are Middle-Media Managers? |
Responsible for implementing the policies and plans of top managers as well as managing the work of First-line Media Managers. |
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Who are The Top-Media Managers? |
Small group of executives who are generally responsible for making nation-wide decisions and establishing plans and goals that affect the whole organization. |
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What are Marketing Managers? |
Their job is to get clients and consumers to buy the products. New product development, promotion, and distribution. |
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What do Financial Managers do? |
Deal with an organization's financial resources. Accounting, cash management, and investments. |
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Describe Operations Managers. |
They create and manage the systems that deal with making the organizations products, and services. Their tasks also include production control, inventory, quality control, plant layout, and site selection. |
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Talk about Human Resources Managers. |
Involved in human resource planning, recruiting and selecting employees, training and development, designing compensation and benefit systems, formulating performance appraisal systems, and discharging low-performing employees. |
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What are Administrative managers? |
Generalists who pretty much have knowledge in all areas of management. |
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Are there any other kinds of managers? |
Yes, organizations have created different positions to suit their needs. Positions such as Public Relations manager. |
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What are the three levels of management? |
Top manager. Middle Manager. First-Line Manager. |
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What are the different areas of management? |
Marketing, Finances, Operations, Human Resources, Administrations, and others. |
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What is a Media Organization? |
A group of people working in an organized fashion to achieve a set of goals. |
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What are Human Resources? |
Managerial Talent and Labor. |
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What are Financial Resources? |
Capital Resources to support on-going and long-term investments. |
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What are Physical and Technological Resources? |
Raw material. Office and production facilities, and equipment. |
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What are Informational Resources? |
Usable Date and Information linkages. |
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WHAT IS MEDIA MANAGEMENT? |
A set of interrelated activities that include planning, and decision making, organizing, leading, and controlling. |
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What is Media Management directed at an organization's resources? |
Human, financial, physical, technological, and informational, with the aim of achieving organization goals in an efficient, and effective manner. |
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List the steps of Management in Organizations. |
Planning and Decision making following by Organizing, Controlling, and Leading. |
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Describe Planning and Decision-Making. |
Setting and Organization's goals and selecting a course of actions from a set of alternatives. |
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Describe Organizing. |
Choosing how activities and resources are to be put together. |
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Describe Leading. |
The set of processes that will get members of the organization to work together in the common interesting of the organization. |
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Controlling. |
Monitoring the organization's progress towards it's goals. |
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What are the two primary purposes of management? |
Efficiency and Effectiveness. |
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What is efficiency? |
Using resources wisely and in a cost-effective way. Doing things right. Low Resource waste. |
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Effectiveness? |
Making the right decisions and successfully implementing them. Doing the right thing. High Goal Attainment. |
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List the Managerial Roles. |
Interpersonal. Informational. Decisional. |
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List the roles of the interpersonal. |
Figurehead. Leader. Liaison. |
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List The Roles Of The Informational Manager. |
Monitor. Disseminator. Speaker. |
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List The Roles Of The Decisional Manager. |
Entrepreneur, Disturbance Handler, Resource Allocator, and Negotiator. |
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List the skills of a Media Managerial. |
Technical, Interpersonal, Conceptual, Diagnostic, Communication, Decision-making, and Time-Management. |
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Discuss the Science Of Media Management. |
Assumes that problems can be approached using rational, logical, objective, and systematic ways, and requires the use of technical, diagnostic, decision-making skills, and techniques to solve problems. |
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Discuss the Art Of Media Management. |
Intuition, experience, instinct, and personal insights are used to solve problems, and make decisions. Requires conceptual, interpersonal, communication, and time-management skills, to successfully accomplish tasks associated with managerial activities. |
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List the values of studying management. |
Universality. Reality Of Work. It's Need in all organizations. Employees either manage or are managed. Rewards and Challenges. Exciting creative opportunities. Significant monetary awards. |
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Discuss sources of Management Skills. |
Sound Educational Base -> Successful acquisition-> Initial Job Experiences???? |
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How are manager's jobs changing? |
Increasing supply of customers. Innovation. High quality customer service. Managing customer relationships. |