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10 Cards in this Set
- Front
- Back
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What genre is the big issue? |
A hybrid genre between entertainment and social business |
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How much circulation (on average) do magazines lose every year? |
4% |
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In the UK, approximately how many magazine titles are there? |
8000 titles |
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Difference between Masthead and Banner? |
Masthead = title of the magazine ( NEVER USE THE TERM 'TITLE'L Banner = text across the bottom of the cover. |
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Why are adverts so important in magazines? |
Rely on them to survive. 70% of magazine income is from adverts. Without it, cover price would be 3/4 times greater |
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What is a passive audience + some features |
likely ones to accept the messages encoded without challenging them -> directly affected. - feel insecure - absorb negative messages - don't feel pretty/worthy |
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What is an active audience + some features |
engage, interpret and respond to a text and are capable of challenging ideas
- free to reject, use or play with media - active engagement |
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When was The Big Issue first published? |
1991 |
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How many vendors do they have + how many copies sold? |
2000 Vendors and 200'000'000 copies |
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What is the mags slogan and what does it mean? |
' a hand up not a hand out '
They do not want to be viewed as a charity. They are offering a helping hand to the less fortunate but not directly "donating" to them |
