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19 Cards in this Set
- Front
- Back
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Technology tools are used to? AMIECC |
Access, Manage, Integrate, Evaluate, create and communicate informarion. |
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A reportoire of competencies that enable people to analyze, evaluate and create message in a wide variety of media modes, genres and formats |
Media Literacy |
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Competencies that enable people process messages using different media |
Media Literacy |
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A set of abilities requiring individuals to recognize when information is needed |
Information Literacy |
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The ______ ______ has the ability to _____, _____, and ___ ______ the needed information. |
Information Literacy; locate, evaluate and use effectively |
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Ability to use technology to process question |
Technology Literacy |
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Ability of an individual, working independently and with others, to responsibly, appropriately and effectively the use of technology tools |
Technology Literacy |
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What are the Five Key Questions? |
1. WHO created the message? 2. WHAT creative technique are used to attract my attention? 3. HOW might different people understand this messafe differently than me? 4. WHAT values,lifestyle and POV are represented in or omitted from this message? 5. WHY is this message being sent? |
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What are the core concepts (in order) |
1. All media messages are constructed 2. Media messages are constucted using a creative language with its own rules 3. Different people experience the same media messages differently 4. Media have embedded values and POV 5. Most media messages are organized to gain profit and power |
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CC 1 |
All media messages are constructed |
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Key Question 1 |
Who created the message |
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KQ 5 |
Why is this message being sent |
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CC 5 |
Most media messages are organized to gain profit or power |
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KQ 2 |
What creative technique are used to attract my attention |
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CC 2 |
Media messages are constructed using a creative labguage with its own rules |
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KQ 4 |
What values, lifestyke and POV are represented in or omitted from this message |
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CC 4 |
Media gave embedded values and POV |
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KQ 3 |
How might different people understand this message differently from me? |
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CC 3 |
Different people experience the same media messages differently |
