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10 Cards in this Set
- Front
- Back
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What are the 4 criterias for creativity? |
-original, solves an open ended challenge - resonates with public and commercial success -Receive critical acclaim , industry claim? - Fits firm's obj's and budgets |
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What's the difference between intrinsic motivation and extrinsic motivation |
intrinsic motivation: motivation to do something for its own stake, because its rewarding in itself extrinsic motivation: do it for $$$$ |
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What's the key to survival (for consumers)? |
being aware of motives of most media companies - ads are motivated by money making --> danger of privacy (cookies and data storage etc) |
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What's the key to survival (for society)? |
regulations for public good |
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What's the role of media in society? |
-entertainment -cultural expression -self government -making money -Build/sustain community |
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What are the two fundamental freedoms/protections that are linked to media? |
- Freedom of speech/expression - Freedom of press (keeps gov' at bay) |
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What's innovation? |
Successful implementation of creative ideas in the shape of processes, products etc... |
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What are the factors that create an environment where people can thrive, boost creativity |
encouragement autonomy resources challenge needed team composition |
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Many types of creative products have high development costs - never know about the success, have to be careful with investments. |
yea |
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Management cannot push creativity , or employees to be creative or more creative, can only push conditions and help it (through environment etc |
random note |
