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3 Cards in this Set
- Front
- Back
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5 features of effective slogans |
1. Slogans should be memorable, use puns, catchy slogans, etc. 2. Slogans should recall and brand name: ideal; the brand name should be included in the slogan 3. Slogans should include a key benefit: Showcase one important feature of the product 4. Slogans should differentiate the brand Slogans should impact positive feelings for the brand |
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The 4 big factors that led to big changes in TV news at the Network level ("transition economy of network news") |
-New Ownership: leads to culture clash -Deregulation diminishes public interest standard -Networks are competing-drives down entertainment money -Success of 60 minutes |
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Ben Bagdikian |
-Had 25,000 media outlets in US -50 corporations -Worried about media consolidation |
