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14 Cards in this Set

  • Front
  • Back

Left Ear

Promotes sports stories and gives scores of hot games

Right Ear

Promotes feature story on inside page


A digest of the days news and an index of inside stories

Cover Story

Major feature article that may continue on page 2

Breaking news

Based on current TV reports


Top news of the day, with a bold headline


Human interest story people will be talking about

Main Colour Art

At least one half appears above the fold

Boxed Sidebar

Brief, high-interested story-within-the-story

Simplified graphic

Designed for quick impression

Sidebar tease

Promotes sidebar on the inside page


Statistical look at life in the USA, often pegged to a study released that day

Photo Tease

Promotes news story on the inside page

Colour band

Front-page ad