Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
19 Cards in this Set
- Front
- Back
|
the delivery of the produced material to the point where it will be shown to its intended audience
|
distribution
|
|
|
the activity of presenting mass media materials for viewing or purchase
|
exhibition
|
|
|
wide variety of activities and laws though which elected officials influence over media firms
|
government regulations
|
|
|
the creation of materials for distribution through one or more mass media vehicles
|
production
|
|
|
opinion sites, writings are in the style of journal entries
|
blogs
|
|
|
ways to get sponsors
|
advertising
|
|
|
counts aspect of media products rather than aspect of individuals
|
content analysis
|
|
|
first hand reportings of battle
|
hard news
|
|
|
the area in which reporters opinions and basis can show through
|
soft news
|
|
|
in depth explorations of some aspects of reality
|
investigative reports
|
|
|
sub-genre of the news that expresses an individual or organization point of veiw
|
editorials
|
|
|
environment in which content takes place
|
setting
|
|
|
those who appear regularly in the sub genres
|
typical characters
|
|
|
predictable activity associated with the characters in the setting
|
patterns of action
|
|
|
building of a company
|
brand building
|
|
|
paid insertion of products into tv shows and movies
|
product placement
|
|
|
message that explicitly aims to direct favorable attention to certain goods and services
|
advertisement
|
|
|
Lippmans notion that the media creates "the ideas in our heads about what is going on in the world"
|
agenda setting
|
|
|
the same individuals are asked the same questions over a period of time
|
panel survey
|
