Mc101 Test 2 Questions

Front 1

What was the original motivation for developing the Internet?

Back 1

Military-government project

Front 2

Which two developments were key to the Internet's marketability?

Back 2

Microprocessors and fiber-optic cable

Front 3

What is the difference between the Internet and the Web?

Back 3

None of the options is correct.

Front 4

The data-linking feature that allows Internet users to skip directly from a highlighted word to a related file in another computer system is called _______.

Back 4

hypertext

Front 5

Which invention brought the Internet to mass audiences?

Back 5

Web browsers

Front 6

According to the textbook, what is the most popular search engine?

Back 6

Google

Front 7

According to the textbook, which of the following technological advances have contributed to the rise of media convergence?

Back 7

All of the options are correct.

Front 8

Which one of the following is an example of media convergence?

Back 8

The use of computers to access different forms of traditional media, like books and movies

Front 9

What is spyware and what does it do?

Back 9

It is a computer program that is secretly bundled with other software and then allows
someone to collect private information.

Front 10

What does the term digital divide refer to?

Back 10

The ability of the rich to have access to the latest information technology while the poor do
not.

Front 11

Thomas Edison made his first sound recordings on a cylinder wrapped in tinfoil.

Back 11

True

Front 12

In the 1920s, many radio stations went off the air because they couldn't afford to pay for the rights to broadcast recorded music.

Back 12

True

Front 13

Sometimes called the first integrationist music, rock and roll blurred all sorts of cultural, class, and geographic boundaries.

Back 13

True

Front 14

Payola is the practice of record promoters paying deejays to play certain songs on the air.

Back 14

True

Front 15

Which of the following musical genres were at one time banned or suppressed?

Back 15

All of the options are correct.

Front 16

Emile Berliner's invention of ______ was significant because it allowed for mass reproduction of sound recordings and for labeling, which enabled the development of a star system.

Back 16

flat disks

Front 17

The biggest seller of recorded music in the United States is ______.

Back 17

iTunes

Front 18

What might be an example of “music in the cloud”?

Back 18

An online music service that lets you listen to music without actually buying the songs

Front 19

Which of the following is the correct chronological order (oldest to newest) in which musical genres first became popular?

Back 19

Jazz, rock, punk, hip-hop, grunge

Front 20

The term ______ refers to the economic situation in which a few firms dominate an industry.

Back 20

oligopoly

Front 21

During his lifetime, Nikola Tesla received much recognition for his wireless inventions.

Back 21

False

Front 22

AM is better than FM for playing music because of its greater clarity and fidelity.

Back 22

False

Front 23

The Top 40 format refers to the forty most popular hits in a given week as measured by record sales.

Back 23

True

Front 24

Country is the most popular radio format today.

Back 24

True

Front 25

Reginald Fessenden is credited with making the first ______, on Christmas Eve in 1906.

Back 25

voice broadcast

Front 26

Which event led to the Radio Act of 1912 (which required most large ships to carry wireless technology)?

Back 26

The sinking of the Titanic

Front 27

The act that first emphasized that broadcasters did not own their channels but were granted licenses provided they operated in the “public interest, convenience, or necessity” was the

Back 27

Radio Act of 1927

Front 28

When the radio industry was forced to reorganize in the 1950s, which of the following was not among the changes made?

Back 28

A move to reach national audiences

Front 29

Which of the following technologies did not cause major changes in the radio industry?

Back 29

The telegraph

Front 30

The transistor made radio receivers ______.

Back 30

portable

Front 31

Idahoan Philo T. Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.

Back 31

True

Front 32

Reality TV shows cost more for networks and cable to make than sitcoms or dramas.

Back 32

False

Front 33

The ability to stream TV shows on devices like smartphones and the iPad hasn't changed consumers' viewing habits much.

Back 33

False

Front 34

Rating refers to the percentage of households watching a given show out of all households watching television at a given moment in time.

Back 34

False

Front 35

A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time.

Back 35

True

Front 36

Comcast is the nation's largest cable TV system operator.

Back 36

True

Front 37

In 1965, the FCC established must-carry rules, which ______.

Back 37

required cable operators to carry local TV broadcasts

Front 38

What is the difference between a common carrier and an electronic publisher?

Back 38

A common carrier must offer at least part of its services on a first-come, first-served basis;
an electronic publisher can pick and choose its channels.

Front 39

Although some media critics disagree about the terminology, smartphones and other mobile devices used to watch videos are sometimes referred to as ______.

Back 39

fourth screens

Front 40

Which of the following is the best way to erase the losses of deficit financing for a TV show?

Back 40

Selling the program into rerun, or off-network, syndication

Front 41

Why was Edwin S. Porter's 1902 film The Life of an American Fireman important?

Back 41

It was the first to use editing and close-ups as narrative-building techniques.

Front 42

Adolph Zukor formed the Famous Players Company in 1912 to ______.

Back 42

exert control over movie production

Front 43

Mary Pickford was ______.

Back 43

instrumental in raising the salaries of film actors

Front 44

When a studio engaged in block booking, it ______.

Back 44

required exhibitors to book a large number of new or marginal pictures in order to get the
movies they really wanted

Front 45

Which of the following is not one of the original five major studios that once dominated the film business?

Back 45

Disney

Front 46

Which film was the first successful talking motion picture?

Back 46

The Jazz Singer

Front 47

Which statement best reflects a current trend in movie viewing?

Back 47

Consumers are increasingly streaming movies via the Internet instead of renting videos.

Front 48

Which of the following is an Internet distribution service for television shows and movies?

Back 48

Netflix

Front 49

Examples of genres include comedy, drama, romance, and action/adventure.

Back 49

True

Front 50

Hollywood produces the most movies of any film industry in the world.

Back 50

False