Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
Refers to channels of communication that involve transmitting information in some way shape or form to large numbers of people |
Mass Media |
|
|
Intended or unintended consequence of what the mass media does |
Media Effects |
|
|
People think they are more immune to media influence than others |
Third-Party Theory |
|
|
When a person or event gets media attention, it influences the way the person acts |
Reciprocal Effects |
|
|
Refers to Media induced change that is counter to the desired change |
Boomerang Effect |
|
|
States that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world |
Cultivation Theory by George Gerbner |
