Mass Communications Speedback L6

Front 1

True or False
Book publishing became commercialized in the early to mid 1900s.

Back 1

True

Front 2

True or False
The book industry's most important form of audience feedback is the various best seller lists compiled by newspapers and trade publications.

Back 2

True

Front 3

True or False
The e-book revolutionized the book publishing industry.

Back 3

False

Front 4

True or False
Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.

Back 4

False

Front 5

Until about the 12th century, most books in Europe were produced by ______

Back 5

Monks

Front 6

The most significant book of the early to mid 1800s was ______, because it sold a huge number of copies and caused many people to decry slavery.

Back 6

Uncle Tom's Cabin

Front 7

In the early Twentieth Century, the book industry ________________.

Back 7

-became increasingly commercialized
-saw many publishers expanding into the mass market, adopting modern promotion and distribution techniques
-published popular books featuring a wide variety of content

Front 8

University presses tend to publish books that __________________.

Back 8

are sold to libraries and scholars.

Front 9

The book industry can be divided into three segments: publishers, distributors, and _____.

Back 9

retailers

Front 10

What are the three defining features of books?

Back 10

-they are the least "mass" of the mass media
-they are the oldest of the mass media
-they are the most enduring of the mass media