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10 Cards in this Set
- Front
- Back
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True or False
Put simply, a functional approach to mass communication centers on audiences' use of media. |
True
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True or False
A microanalytic perspective toward the mass media centers on the functions media perform for an entire society. |
False
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True or False
The interpretation function appears in news content, not in entertainment content. |
False
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True or False
Critical/cultural studies, unlike the functional approach to mass communication, are rooted in Marxist philosophy. |
True
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When reading the New York Times, a person is most likely utilizing the ________ function of the media.
a. surveillance b. interpretation c. linkage d. transmission of values |
A
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The creation of social groups comprised of people who are not directly connected reflects which media function?
a. surveillance b. interpretation c. linkage d. transmission of values |
C
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Transmission of values is also referred to as the _________ function.
a, installation b. distillation c. brainwashing d. socialization |
D
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The statement "I want to know who is running for Senator" best reflects which uses and gratifications function?
a. cognition b. diversion c. social utility d. stimulation |
A
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If you have experienced sensory overload, which media function are you most likely to seek?
a. stimulation b. relaxation c. emotional release d. withdrawal |
B
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The critical/cultural approach believes audience members:
a. are passive b. cannot resist media influences c. can find multiple meanings from the same text d. do not decode media messages |
C
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