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10 Cards in this Set
- Front
- Back
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Most radio stations generate most of their income from which source of revenue?
a)national spot advertising b)public service advertising c)local advertising d)network advertisin |
Local Advertising
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A type of consistent programming designed to appeal to a certain segment of the audience is a:
a)Fractionalizer b)network c)format d)Clear channel |
Format
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Radio didn't evolve as a mass medium until:
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ALL THE ABOVE
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During the Depression in the 1930s, radio provided both fantasy and reality, as reflected in the combination of escapist entertainment programs and increased network news and special events coverage. (T/F)
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True
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The Radio act of 1927 set up the federal radio commission, which issued radio licenses and created policies to minimize interference. (T/F)
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True
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The Major company measuring radio audiences is Neilsen. (T/F)
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False
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The arrangement of interconnecting stations to share programming is called:
a) a network b) toll broadcasting c) institutionalization d) a subsidiary |
A Network
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After the radio industry realized networks would no longer provide the bulk of radio programming, formats:
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Were designed to appeal to a particular segment of the audience
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Which of the following interfered with the success of FM?
a) the need for large, bulky batteries that leaked acid b) FM's spectrum allocation was shifted to the 88-108 MHz range c) the FCC's decision to move FM to the AM portion of the spectrum d) FM was developed after TV |
FM's spectrum allocation was shifted to the 88-108 MHz range.
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Even at the very beginning of its development, radio was seen as having the potential to generate huge profits by broadcasting news and entertainment.
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FALSE
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