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15 Cards in this Set
- Front
- Back
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the transmission of a message from a source to a receiver
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communication
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a response
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feedback
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communication between two or a few people
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interpersonal communication
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transforming a message into an understandable sign or symbol system
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encoding
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the signs and symbols are intepreted
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decoding
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anything that interferes with successful communication
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noise
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the means of sending info
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medium
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when the medium is a technology that carries messages to a large number of people
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mass medium
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the process of creating shared meaning between the mass media and teir audiences
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mass communication
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in the mass communication process, feedback is typically indirect rather than direct
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inferential feedback
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communication is a symbolic process whereby reality is produced, maintained, repaired and transformed
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cultural definition of communication
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the world made meaningful; socially constructed and maintained thru communication, it limits as well as liberates us, differentiates as well as unites us, defines our realities and thereby shapes the ways we think, feel, and act
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culture
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the culture that seems to hold sway with the large majority of people; that which is normative
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dominant culture (mainstream culture)
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groups with specific but not dominant cultures
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bounded culture (co-culture)
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the idea that machines and their development drive economic and cultural change
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technological determinism
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