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46 Cards in this Set
- Front
- Back
False Statement |
Statement used in order to persuade someone of an idea |
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Newsreels |
Old form of relaying news to the community |
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KFAX |
24-Hour news stations |
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Stringers |
Reporter that covers a geographic region for a news station |
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Credibility Gap |
misinformation |
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Liberal Bias |
Stray far away from religion effecting a situation
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Conservative Bias |
Believe in the strength of religion |
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Embedded Journalists |
Someone who is part of the action |
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Backpack Journalists |
21st century journalists that work from a website (to-go-news) |
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Language |
What is said |
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Paralanguage |
How it is said |
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Newstertainment |
Using news as an entertainment outlet |
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Sensationalism |
Now associated with "terror" |
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"instant" - 140 characters |
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Equal Time-Provisions |
The need for the media to give both parties equal representation |
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Audience Fragmentation |
Ratings go up EX: PPV - The process of paying for what you want to see |
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1st Step of Social Media |
Engaging audience
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2nd Step of Social Media |
Developing content |
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3rd Step of Social Media |
Site promotion |
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4th Step of Social Media |
Product evaluation |
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Libel |
providing inaccurate news *LEGALITY* |
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Ombudsperson |
Someone who works for a company that has the sole responsibility to oversee the accuracy of stories |
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Crisis |
State of emergence, intense difficulty |
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Biased Biz / Unbaised |
Motiviation |
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People |
70% of media |
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Place |
15% of media |
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Things |
30% of media |
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2 - Source Rule |
Try to get two sources from each perspective (4 in total) |
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Post-Event |
The act of being more proactive in the coverage of media |
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Truth in Advertising |
When you advertise a product, the product has to do what your advertisement says |
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Effective Advertisements |
TV, Radio, Billboards, Celebrity Spokesperson` |
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Media Hysteria |
Medias effort to create semi panic in order to draw in more viewers |
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Public Relations |
Group or individual that is trying to pitch story ideas to the media |
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Press Release |
A document that expresses new opportunities (time/subject related) |
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Community Relations |
Positive meia |
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Leak |
Information that is known before its initial release (positive/negative outcome) |
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Exclusive |
Informationn that no one else has (ethics) |
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Crisis Managements |
Limit to shell-life of a story |
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Spin Doctoring |
Trying to spin a negative situation into a positive one (or vice-versa) |
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Lobbying |
"reciprocating" The act of giving and receiveing |
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White Washing |
Cover-up |
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Green Washing |
Eco cover-up |
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Sunshine Law |
Openness in meetings |
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Hoax |
Acts that receive more media ttention |
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Media Circus |
An event that has a ton of battling to be there (opposite is pool reporting) |
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Freedom of Information Act |
A law that gives you the right to access information from the federal government |