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39 Cards in this Set
- Front
- Back
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Social Profit
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The benefit an organization and society receive from:
-the organizations ethical practices, -community service, efforts to promote cultural diversity, -and concern for the natural environment. |
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3 Virtues seein in COCs are
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Honesty, Fairness, and Opennes
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Ethical Values we advocate in marketing
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honest
fairness openness responsibility respect citizenship |
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Consumerism
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A social movement that attempts to protect consumers from harmful business practices
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Consumer Bill of Rights (3)
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The rights of consumers to be protected by the federal government
1 right to be safe 2 right to be informed 3 right to choose freely (privacy is NOT one) |
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Slotting Allowance
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A fee paid by the manufacturer to a retailer in exchange for agreeing to place products on the retailers shelf
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Puffery
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Claims made in advertising of product superiority that cannot be proven true or untrue.
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Social Responsibility
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A mgt practice in which orgs seek to engage in activities that have a positive effect on society and promote public good
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US and CANADA, only ___ % of worlds population, is responsible for ___ % of worldwide consumer spending
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5.2 % and 31.5 %
God help us All |
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Green Marketing
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A marketing strategy that supports environmental stewardship bu creating an environmentally founded differential benefit in the minds of consumers
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Cause Marketing
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Marketing activities in which firms seek to have their corporate identity linked to a good cause through advertising, public service, and publicity
(Jeans + Redcross) |
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Counter Trade
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A type of trade in which goods are paid for with other items instead of cash
25% of all world trade |
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US Trade Deficit in 2007
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$708.5 Billion muhahaha
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Foreign Corrupt Practices Act of 1977
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It is illegal for US firms to attempt to make large payments of bribes to influence policy decisions of foreign governments
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Protectionism
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a policy adopted by a government to give domestic companies an advantage
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Import Quotas
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Limitations set by a government on the amount of a product allowed to enter or leave a country
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Embargo
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A quota completely prohibiting specified goods from entering or leaving a country
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Tariffs
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Taxes on imported Goods
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The 10 benefits of the WTO
(World Trade Organizations) |
The system helps promote peace
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Mercosur
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A trade block between Argentina, Brazil, Paraguay, and Uruguay
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Long Term Goals of EU (3)
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- eliminating all trade barriers with EU
- Improve the economic efficiency of member nations - stimulate international economic growth (reducing the likelihood of war is NOT one) |
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Less Developed Country
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A country a the lowest stage of economic development
MANY countries in AFRICA |
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5 Factors that can influence a consumers willingness to buy
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1 expectations about future employment
2 income levels 3 prices 4 family size 5 general economic conditions |
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Monopolistic Competition
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A market situation in which many firms, each having slightly differential products, offer unique consumer benefits
(athletic shoes) |
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Sherman Anti Trust Act 1890
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The oldest act directed toward marketers
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Expropriation
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A domestic governments seizure of a foreign company's assets without any compensation
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Local content rules
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A form of protectionism stipulating that a certain proportion of a product must consist of components supplied by industries in the host country
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Norms
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Specific rules dictating what is right or wrong, acceptable or unacceptable
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Ethnocentrism
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The tendency to prefer products or people of ones own culture
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Social Culture Forces
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The influences in a society and its culture(s) that change peoples attitudes, beliefs, norms, customers, and lifestyles
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Trends
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Aging America
More singles Another Baby Boom Increasingly multicultural society |
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Hispanics Generate ___ in buying power
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$ 560 billion
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The US African American community can be divided into _ Distinct consumer segments
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12
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4 Strategies representing increased levels of involvement in global marketing
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1 exporting
2 contractual arrangements 3 strategic alliances 4 direct investment |
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China + ________
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Starbucks, reached well outside of USA, made China Aghast
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Product Decisions (3)
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1 A straight extension strategy
2 A product adaption strategy 3 A product invention strategy (product differentiation is NOT 1) |
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Dumping
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a company tries to get a toe hold in a foreign market by pricing its product lower than they are offered at home
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How much do oversea companies distrust US
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50 % wtf
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How many European and Canadian consumers avoid American brands
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1/5 wtf again
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