Marketing T/f Exam 3

Front 1

Thepurchase of a specialty producttypically involves extended problem solving for the consumer.

Back 1

Slide True

Front 2

Froma marketing standpoint, a newproduct is anything that customers perceive as new and different.

Back 2

Slide True

Front 3

The more innovative a new product is, the more quickly it will spread throughout a population.

Back 3

False

Front 4

It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation.

Back 4

True

Front 5

OTestmarketing is an inexpensive way topredict whether a new product will be a success.

Back 5

Slide False

Front 6

OCommercialization comes in the middle of the new-product development process.

Back 6

False

Front 7

OProduct adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Back 7

True

Front 8

OInnovatorstend to be better off financiallythan consumers in other adopter groups.

Back 8

Slide True

Front 9

OLaggards tend to be in a higher social class than consumers in other adopter categories.

Back 9

False

Front 10

OThestate of Ohio isa product that can be promoted as a great place to locate a new business.

Back 10

Slide True

Front 11

OThe addition of sugar-free canned fruits to Del Monte's line of canned fruits and vegetables is an example of a discontinuous innovation.

Back 11

False

Front 12

OConsumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Back 12

False

Front 13

OThelength of the introduction stage ofthe product life cycle is typically the same for all products.

Back 13

Slide False

Front 14

OThe growth stage of the product life cycle is usually the longest.

Back 14

False

Front 15

ODiscount retailers such as Walmart do not sell private-label brands.

Back 15

False

Front 16

OPackaging plays an important role in communicating brand personality.

Back 16

True

Front 17

OAbuttery spread designed to helplower cholesterol levels is a product with a number of new competitors enteringthe market. This product is most likely in the introduction stage of itsproduct life cycle.

Back 17

Slide False, growth stage not introduction stage

Front 18

OCapacitymanagement primarily deals with theintangibility characteristic of services.

Back 18

Slide False

Front 19

OAds for an airline promote its last minute fare savers program. This program is one way to deal with the service characteristic of perishability.

Back 19

True

Front 20

OThe implementation of total quality management programs is the best method for addressing the perishability characteristic of services.

Back 20

_______

Front 21

OThemajority of products are actually acombination of goods and services.

Back 21

Slide True

Front 22

OThe importance of people-based services has been declining in the American economy.

Back 22

False

Front 23

OA consumer would most likely use search qualities to evaluate services such as dancing lessons, cooking classes, and a consultation visit with a physician.

Back 23

False, service quality is only after.

Front 24

OCustomerswhose complaints are resolvedquickly are no more likely to buy from the same company again than arecustomers whose complaints are resolved slowly.

Back 24

Slide True

Front 25

OApackage delivery company sellsintangibles to its customers.

Back 25

Slide True

Front 26

OBy allowing employees to spend up to $2,500 to compensate guests for certain inconveniences, Marriott is empowering its employees to quickly recover from critical incidents.

Back 26

True