Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
What are the various segmentation methods? |
-Geographic -Demographic -Psychographic -Benefits -Behavioral |
|
|
What is a perceptual map? |
A perceptual map displays, in two or more dimensions, the position of products or brands in the consumer's mind. |
|
|
Identify the 6 positioning steps |
1. Determine consumers' perceptions and evaluations of the product or service in relation to competitors 2. Identify the market's ideal points and size 3. Identify competitors' position 4. Determine consumer preference 5. Select the position 6. Monitor the positioning strategy |
|
|
Four frequently used targeting strategies are micro-marketing, undifferentiated, differentiated, and _____________________. |
Concentrated |
|
|
Television advertising has recently expanded to include "mini-ads", which are short ads lasting 5 to 10 secs. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. This type of advertising will be more useful to marketers engaged in _____________ segmentation. |
Behavioral |
