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14 Cards in this Set
- Front
- Back
the vehicle used to pose the questions that the researcher wants respondents to answer.
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questionnaire
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ability of a questions wording or format to influence respondents answers.
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question bias
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is worded or structured in such a way as to give the respondent a strong cue or expectation as to how to answer
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leading question
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has buried in its wording elements that allude to universal beliefs or rules of behavior. ex. should people be allowed to protect them selves from harm by using mace as self-defense
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loaded question
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two different questions posed in one question. were you satisfied with the food and service?
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double barreled question
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one that places undue emphasis on some aspect of the topic. uses what might be considered dramatics to describe the topic. ex. how much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness."
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over stated question
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the sequence of statements and questions that make up a questionnaire.
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questionnaire organization
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if the introduction is written to accompany a mail survey or online survey, it is normally referred to as a
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cover letter
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offers to do something for the respondent in order to increase the probability that the respondent will participate in the survey.
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incentives
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an incentive in which the respondent is assured that neither the respondent's name nor any identifying designation will be associated with his or her responses.
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anonymity
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the respondents name is known by the researcher but is not divulged to a third party, namely, the client.
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confidentiality
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a fifth funtion of the introduction is to qualify prospective respondents by using ----- ------. used to ferret out respondents who do not meet qualifications necessary to take part in the research study.
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screening questions
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part of question flow. one whose answer affects which question will be answered next
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skip questions
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the placement of numbers on teh question responses to facilitate data entry after the survey has been conducted. associate each possible response with a unique number
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precoding
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