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6 Cards in this Set
- Front
- Back
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Marketing Research |
Is the systematic and objective identification, collection, analysis, dissemination, and use of information |
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Identification |
Identify all the information that we need to find out, what pieces of information you need to collect from people |
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Collection |
In person, email, over the phone |
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Analysis |
Get information back and need to be able to analyze it |
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Dissemination |
You collected and analysis and are now able to present and relay that information to someone else |
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Problem Identification Research |
Opportunities and threats that don't exist now but can exist in the future Helps to plan better |
