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19 Cards in this Set
- Front
- Back
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Values
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beliefs regarding what is right or wrong.
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Value System
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Our total set of values and their relative importance.
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Demographics
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Statistical information relating to the population
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psychographics
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The classification of people based on their attitude
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Innovation
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An offering that is perceived as new by consumers within a market segment
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Upper Middle
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The rest of college graduate managers and professionals; lifestyle centers on private clubs, causes and the arts.
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Middle Class
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Average pay, white collar workers and their blue collar friends, live on the better side of town and try to do proper things.
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Working Class
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Average pay, blue collar workers, lead the working class lifestyle whatever the income school background or job
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Working Poor
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Working at below average pay, not on welfare, living standard is just above the poverty line
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Influencer
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Provide information or recommendations about a purchase
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Gatekeeper
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or decider- formal power to select or approve purchase
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Buyer
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People who actually contacts the seller and makes the purchase.
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User
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Make judgments about potential impact of purchase.
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Involvement
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The amount of time and effort a buyer invests in the search, evaluation and decision processes of consumer behavior.
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Relevance
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Something that has a direct bearing on the self and has potentially significant consequences or implications for our lives.
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Perceived Risk
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Being uncertain about the consequences of an action.
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Consideration Set
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The 2 to 8 brands a consumer may recall when needed
to address a problem (need) or goal (want). |
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Consumer Motivation
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An inner state of arousal that provides energy to achieve a goal.
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EC wisms
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Work smart, work hard, and play harder.
The Consumers Perception is your reality. |
