Marketing Promotions Ch 1

Front 1

In terms of a model of communication, television viewers talking on the phone, several advertising messages together, or a messages that do not reach a desired target audience are all examples of:

Back 1

noise

Front 2

In terms of a model of communication, televisions, billboards, and coupons are all examples of:

Back 2

transmission devices

Front 3

The four "Ps" of marketing, product, price, place (distribution), and promotion are all part of:

Back 3

the marketing mix

Front 4

Theoretical frameworks, types of appeals, message strategies, and executional frameworks are all:

Back 4

advertising tools

Front 5

Who tends to now have greater power in the marketing channel?

Back 5

consumers

Front 6

The fact that a consumer can order a product from anywhere in the world is an example of:

Back 6

increasing competition

Front 7

The belief that Charmin, Cottenelle, and other toilet tissues are all basically the same is an example of:

Back 7

brand parity

Front 8

When a consumer calls a company to complain that a product did not work correctly, the conversation is a:

Back 8

contact point

Front 9

When a shoe company uses the same advertising message and tag line, such as "Just Do It," around the world, it is an example of:

Back 9

standardization

Front 10

Choices between standardization and adaptation are part of which program?

Back 10

Globally Integrated Marketing Communications

Front 11

A creative is the person who actually develops an advertisement.

Back 11

True

Front 12

Ford, GM, and Toyota are senders in a communications model.

Back 12

True

Front 13

The most common form of noise affecting marketing communications is clutter.

Back 13

True

Front 14

Channel surfing during commercial breaks is an example of decoding.

Back 14

FALSE

Front 15

Sponsoring a race car driver is an example of direct marketing.

Back 15

FALSE

Front 16

When people believe a company is unethical, it is example of poor brand and image management.

Back 16

TRUE

Front 17

Evaluating a commercial and deciding it did not work is an example of an integration tool in an IMC program.

Back 17

TRUE

Front 18

The Internet has made IMC programs more crucial to account executives in advertising companies.

Back 18

TRUE

Front 19

The belief that a Whopper is superior to a Big Mac is an example of brand parity.

Back 19

FALSE

Front 20

One-size-fits-all is an example of adaptation in a GMIC program.

Back 20

FALSE

Front 21

Who are the key individuals associated with advertising and marketing communications programs?

Back 21

The account executive, the brand manager, and the creative.

Front 22

What are some of the major ethical issues associated with IMC programs?

Back 22

They are that marketing causes people to buy more that they can afford, overemphasizes materialism, increases the costs of goods and services, perpetuates stereotypes, leads to offensive commercials, lead people to bad habits, use unfair tactics such as bait-and-switch, creates deceptive advertisements, makes unethical ads aimed and children, and is associated with deceptive salespeople.

Front 23

Transmitting, receiving, and processing information are all part of:

Back 23

communication

Front 24

Anything that distorts or disrupts a message is called:

Back 24

noise

Front 25

IMC

Back 25

Integrated Marketing Communications

Front 26

The components of promotion include all of the following, except_____.

Back 26

distribution

Front 27

Corporate image and brand management, understanding buyer behaviors, and promotions opportunity analysis are all part of the IMC:

Back 27

foundation

Front 28

What part of market channels have changed?

Back 28

channel power has changed

Front 29

When consumers believe there are no differences among products in a group, it is called:

Back 29

brand parity

Front 30

The places where a company meets customers are called:

Back 30

contact points

Front 31

When a product is made the same way and promoted with the same marketing message, it is called:

Back 31

standardization

Front 32

When marketing messages are customized to fit individual regions or countries, it is called:

Back 32

adaptation

Front 33

Encoding and decoding are part of the communication process.

Back 33

TRUE

Front 34

Marketing messages travel through communication transmission devices.

Back 34

TRUE

Front 35

Product development is one of the key components of promotions programs.

Back 35

FALSE

Front 36

Trade promotions, consumer promotions, personal selling, public relations, and sponsorships are part of the IMC foundation.

Back 36

"False

Front 37

New and faster forms of information technology have increased the importance of IMC programs.

Back 37

"True

Front 38

In today's marketplace, most channel power is held by producers.

Back 38

FALSE

Front 39

IMC programs have increased in value due to rising levels of competition.

Back 39

"True

Front 40

The perception that most products in a group are the same is called brand parity.

Back 40

"True

Front 41

GMIC stands for globally integrated marketing communications.

Back 41

"True

Front 42

Standardization and adaptation normally are the same thing in marketing communications programs.

Back 42

"False

Front 43

Name the four major IMC components.

Back 43

the foundation, advertising tools, promotional tools, and integration tools

Front 44

What are the causes of an increased value of IMC programs in today's marketing programs?

Back 44

The development of information technology, changes in channel power, increases in competition, brand parity, the integration of information by consumers, and the decline in effectiveness of mass-media advertising.