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7 Cards in this Set
- Front
- Back
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COMPANY <-----> MARKET |
TWO INTERACTING COMPONENTS OF MARKETING |
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COMPETITORS <--------> CUSTOMERS |
TWO INTERACTING COMPONENTS OF MARKET |
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• Customers- to satisfy the needs, wants, and expectations of targeted customers • Competition- to outperform competitors • Company- to ensure corporate health and safety |
Key Objectives of the 3 C's of Marketing |
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Customers - Sales Competition- Market Shares Company- Profit |
Outputs or Key Results Areas (KRAs) |
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4 U's of growing sales volumes |
1. New USERS- Who uses the product or service? 2. Extended USERS- Who can still use the product or service? 3. New USAGE- For what purpose is the product or service used? 4. More USAGE- When and in what occassions is the product or service used? |
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"Being better than before" " Better than others" " Better than expected" |
Marketing Philosophy |
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•Traditional Marketing • Contemporary Marketing |
Approaches to Marketing |
