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3 Cards in this Set
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- Back
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Pricing strategies |
Market skimming pricing Market penetration pricing Physiological pricing Promotional pricing Geographical pricing |
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Market skimming pricing |
Setting high price for a new product to skim maximize revenue from the segments willing to pay a high price the company makes more profitable sales |
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Market penetration |
Setting a low price for a new product in order to attract a large number of buyers and large number of market share |
