Marketing Forces- For Better Or For Worse?

Front 1

commonplace

Back 1

existing in many places, повседневно

Front 2

take a note

Back 2

notice

Front 3

cynically

Back 3

elieving that people are only interested in themselves and are not sincere: ценично

Front 4

a ploy

Back 4

part of a clever marketing ploy that had been pre-arranged with: уловка

Front 5

assess

Back 5

estimate: оценивать Assess the importance of the products in the movie.

Front 6

be biased

Back 6

make unfair judgement: The newspapers gave a very biased report of the meeting. быть предвзятым

Front 7

apparent

Back 7

obvious: очевидный
No apparent advantage for having the product play a role in the story of movie.

Front 8

opt for

Back 8

choose: The type of product placement an advertiser opts for should depend on their marketing goals

Front 9

diverge

Back 9

separate and go in different directions: Views concerning the ethics of advertising aimed at children diverge widely in Europe.

Front 10

restriction

Back 10

a law or rule that limits what you can do

Front 11

ban

Back 11

forbid: ban ON smth

Front 12

approval

Back 12

he feeling of having a positive opinion of someone or something

Front 13

conglomerate

Back 13

a company that owns several smaller businesses whose products or services are usually very different: The multinational conglomerate selling the candy.

Front 14

fast-forward

Back 14

If you fast-forward a recording, or if it fast-forwards, you make it play at very high speed so that you get to the end or a later part more quickly:
Fast-forward through commercials

Front 15

relying on sb/smth

Back 15

Advertisers relying more heavily on product placement to
show off their wares(product).

Front 16

to lure

Back 16

the quality or power that something or someone has that makes them attractive: заманивать

Front 17

awareness

Back 17

осведомлённость. If you want to built awareness of a brand, it is probably best to opt for a placement

Front 18

preferences

Back 18

If you just want to reinforce preferences for a well-known brand, it is probably not necessary to go to that expense.

Front 19

existence

Back 19

the fact of something or someone existing: существование

Front 20

varies

Back 20

меняется

Front 21

credulity

Back 21

willingness to believe that something is real or true, especially when this is unlikely: take advantage of natural credulity and sense of loyalty on children

Front 22

exhort children to purchase

Back 22

urge children to buy

Front 23

to abound

Back 23

изобиловать: to exist in large number or quantities

Front 24

in abundance, be abundant

Back 24

в изобилии, We had wine in abundance.

Front 25

significant influence

Back 25

Teens have significant influence on family purchases.

Front 26

have branded

Back 26

забрендить: Once they have "branded" a child, he or she is likely to be a customer for life, or from "cradle to grave".

Front 27

from "cradle to grave"

Back 27

for all life

Front 28

glean information

Back 28

obtain information: собирать инфо
Companies glean important demographic info about kids spending habits from seemingly innocuous internet "quizzes" and "surveys".

Front 29

spendings habits

Back 29

покупательские привычки

Front 30

seemingly

Back 30

казалось бы

Front 31

innocuous

Back 31

harmless

Front 32

twenty-four seven

Back 32

Marketing comes to kids from all directions, twenty- four seven.

Front 33

capitalize on

Back 33

take advantage of; получить выгоду.
They know how capitalize on important teenage issues and anxieties, like body image, peer acceptance, coolness, and a need of power.

Front 34

anxieties

Back 34

feeling of worry about smth

Front 35

peer acceptance

Back 35

взаимовосприятия среди сверстников

Front 36

repeatedly

Back 36

many times

Front 37

geared towards

Back 37

направленная на: They use these themes repeatedly in advertising geared towards kids and teens.

Front 38

inappropriate

Back 38

unsuitable: Marketers also often hone in on themes and attitudes that parents might find inappropriate or offensive, like sex or alcohol and drug use, further escalating the "coolness factor" of the product.

Front 39

convince

Back 39

убеждать: A successful ad convinces the viewer that they have a problem that needs fixing, and then proposes to offer the solution, which just happens to be product they are selling.

Front 40

unwittingly

Back 40

without been aware of: невольно: Many kids unwittingly buy into that message, and as a result, end up being hypercritical of themselves because they do not fit a certain "image" that they believe necessary for their happiness

Front 41

appearance

Back 41

the way they look on the outside

Front 42

excess

Back 42

more than is necessary: излишек: They are surrounded by images of excess and the idea that buying "things" will bring them satisfaction.

Front 43

gratification

Back 43

satisfaction: They are given things easily and rarely have delay gratification.

Front 44

implies

Back 44

поразумевает: Is the product really going to have the impact that the ad implies?

Front 45

take a stroll to

Back 45

take a walk

Front 46

be assailed

Back 46

be attacked: not being assailed by the sights of bilbords

Front 47

astounding

Back 47

so surprising that it is difficult to believe:

Front 48

dilapidated

Back 48

ветхий: The city that revealed itself from beneath the commercial sheen has shown itself to be both beautiful and dilapidated.

Front 49

vehement

Back 49

forceful:

Front 50

spur

Back 50

encourage to work harder. The law also spurred building owners to renovate their buildings with funding from the city.

Front 51

a blight

Back 51

sth that has a bad effect. It is a blight on our city to have many outdoor advertising.

Front 52

predict

Back 52

forecast, foretell:

Front 53

dire consequences

Back 53

очень плохие последствия: Advertisers, who bitterly fought to block the law and predicted dire consequences on the regional economy, have quickly adapted.

Front 54

buzzword

Back 54

words that have become fashinoble

Front 55

enhance

Back 55

increase: It can be delivered by word of mouth or enhanced by the network effects of the Internet

Front 56

vitally

Back 56

extremely: The coice of language to convey specific messages with the intention of influencing people is vitally important.

Front 57

convey

Back 57

to make ideas known, communicate

Front 58

detergent

Back 58

liquid or powder that helps to remove dirt: An advertisement for detergent may say "It gets clothes whiter", but whiter than what?

Front 59

compound words

Back 59

составные слова