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13 Cards in this Set
- Front
- Back
cooperative advertising
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An arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturers brand
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infomercial
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a 30 minute or longer advertisement that looks more like a TV talk show than a sales pitch
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advergaming
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placing advertising messages in web-based or video games to advertise or promote a product, service, organization or issue
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media mix
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the combination of media to be used for a promotional campaign
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cost per contact
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the cost of reaching one member of the target
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reach
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the number of target consumers exposed to a commercial at least once during a specific period usually four weeks
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frequency
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the number of times an individual is exposed to a given message during a specific period
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audience selectivity
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tjhe ability of an advertising medium to reach a precisely defined market
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media schedule
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designation of the media, the specific publications or programs, and the insertion dates of advertising
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continuous media schedule
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a media scheduling strategy in which advertising is run steadily throughout the advertising period; used for products in the latter stages of the product life cycle
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flighted media schedule
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a media scheduling strategy in which ads are run heavily every other month or every two weeks, to achieve a greater impact with an increased frequency and reach at those times
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pulsing media schedule
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a media scheduling strategy that uses continuous scheduling throughout the year coupled with a flighted schedule during the best sales periods
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seasonal media schedule
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a media scheduling strategy that runs advertising only during time of the year when the product is most likely to be used
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