Marketing Final Ch 15

Front 1

Which of the following is NOT atype of industrial structure?

a) subsistence economy

b) raw material export economy

c) emerging economy

d) industrial economy

e) post-war economy

Back 1

post-war economy

Front 2

Which of the following bestdescribes a group of nations organized to work toward common goals in theregulation of international trade?

a) international trade group

b) geographical organization

c) economic community

d) global market

e) joint partnership

Back 2

economic community

Front 3

A large Asian country has a tradepartnership with America. In retaliation for the Asian country banning a largepercentage of American wheat and barley products from entering the country,America has imposed a 250 percent tax on imports of the Asian country’sfoodstuffs. Which of the following has America imposed on the large Asiancountry?

a) quotas

b) exchange controls

c) trade barriers

d) tariffs

e) sales taxes

Back 3

tariffs

Front 4

An American company is planningto sell its product in a foreign market. Which of the following should beconsidered before planning any marketing program?

a) product quality

b) cultural differences

c) profit margins

d) logistical organization

e) product distribution

Back 4

cultural differences

Front 5

Which of the following is themost important factor in whether or not a company decides to globalize?

a) its profit margin

b) its ability to navigate a foreign market

c) its product line

d) its business acumen

e) its longevity in the market

Back 5

its ability to navigate a foreign market

Front 6

All of the following affect how acompany enters a foreign market EXCEPT which?

a) the contacts a company has in another country

b) the extent the company wishes to sell in a foreign market

c) the type of product the company sells

d) the economic environment of a company

e) the cultural practices of a country

Back 6

the type of product the company sells

Front 7

Which of the following is NOT afactor in whether or not a company adapts its products or marketing strategyfor a foreign market?

a) the particular company's culture

b) the political or legal system in place

c) the economic environment

d) the organizational structure of the company

e) the type of product being sold

Back 7

the organizational structure of the company

Front 8

Entering foreign markets byselling goods produced in the company’s home country, often with littlemodification, is known as which of the following?

a) contracting

b) exporting

c) importing

d) foreign investing

e) globalization

Back 8

exporting

Front 9

Kids’ Television Network (KTN) isa broadcasting network whose newest star is Puce Panther. A clothing companyhas purchased the right to use Puce Panther’s likeness on its children’s lineof clothes. Which of the following describes what the clothing company hasdone?

a) licensing

b) contract marketing

c) management contracting

d) joint ownership

e) direct investment

Back 9

licensing

Front 10

The Aberdeen Group, headquarteredin Los Angeles, specializes in the design, production, and distribution ofapparel for men, women, and children. The company has a well-establishedinternational presence, operating 92 stores across eight countries. The companyis considering moving its production operations to the Indian Ocean islandcountry of Sri Lanka, with a long-term goal of eventually entering South Asianmarkets. Some company executives favor the idea of contract manufacturing usinglocal players, while others feel a direct investment strategy would be better.Which of the following, if true, would most strengthen the argument forcontract manufacturing?

a) Aberdeen does not want to assume too much risk, at least initially.

b) Most of Aberdeen’s competitors have opted for licensing.

c) Aberdeen would like to have complete control over the manufacturingprocess.

d) Aberdeen will be able to provide employment to the locals.

e) This move will help promote ties with the local government.

Back 10

Aberdeen does not want to assume too much risk, at least initially.

Front 11

The Aberdeen Group, headquarteredin Los Angeles, specializes in the design, production, and distribution ofapparel for men, women, and children. The company has a well-establishedinternational presence, operating 92 stores across eight countries. The companyis considering moving its production operations to the Indian Ocean islandcountry of Sri Lanka, with a long-term goal of eventually entering South Asianmarkets. Some company executives favor the idea of contract manufacturing usinglocal players, while others feel a direct investment strategy would be better.Which of the following, if true, would most strengthen the argument for directinvestment?

a) The Sri Lankan government offers attractive short-term tax incentives.

b) The operation will be used as an export hub for South Asian markets.

c) Sri Lanka is a preferred direct investment destination for many foodcompanies.

d) Aberdeen has successfully entered other markets through direct investment.

e) Joint ownership is a prerequisite for entry into the Sri Lankan market.

Back 11

The operation will be used as an export hub for South Asian markets.

Front 12

Which of the following involveschannel design that takes the entire global supply chain and marketing channelinto account in order to forge an effective global value delivery network?

a) global channel view

b) holistic channel view

c) whole channel view

d) limited channel view

e) international channel view

Back 12

whole channel view

Front 13

Country Candy is a candy companythat sells old-fashioned candies to American markets. The company has recentlyopened markets in Europe. However, European candy tends to have a richer flavorand less sugar. Consequently, Country Candy has changed its signature flavor tocater to European tastes. Which of the following best describes the approachtaken by Country Candy?

a) standardized global marketing

b) adapted global marketing

c) product invention

d) product adaptation

e) straight product extension

Back 13

product adaptation

Front 14

Online Office is a Web-based organization thatsells office supplies to any place with Internet access. In order to simplifyits operations, the company has divided its operations by product rather thanlocation: each different product group is overseen by a different operationsmanager. Which of the following best describes the organization of OnlineOffice?

a) geographical organization

b) international subsidiary

c) export department

d) global organization

e) world product group

Back 14

world product group

Front 15

Which of the following is theinitial step for most companies in entering into a foreign market?

a) create an export department

b) import products from a foreign country

c) create an international division

d) develop a global organization

e) engage in management contracting

Back 15

create an export department