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15 Cards in this Set
- Front
- Back
What is the main difference between a marketing channel and a supply chain?
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supply chain also includes suppliers who provide raw materials to a manufacturer as well as the wholesalers and retailers
marketing channel delivers finished goods to ultimate consumers |
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Supply chain involves what 3 steps?
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1. understand the customer
2. understand the supply chain 3. harmonize the supply chain with the marketing strategy |
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Objective of information and logistics management in a supply chain is to?
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minimize logistics costs while delivering maximum customer service
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how does consumer demand information increase supply chain responsiveness & effiency?
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demand information improves supply chain responsiveness because customers will find the products when and where they want them.
demand information improves supply chain effiency because firms are better able to forecast customer needs and to produce, transport, and store the required amount of inventory |
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what is the relationship between the number of warehouses a company operates, its inventory costs, and its transportation costs?
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as the number of warehouses increases, inventory costs rise and transportation costs fall. because more inventory is warehoused, it is transported in larger volumes closer to customers. net effect is to minimize the total costs of logistics.
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what are the basic tradeoffs between the 5 modes of transportation?
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each mode of transportation can be evaluated againist 6 service criteria: cost, time, capability, dependability, accessibility, and frequency
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what are the strengths and weaknesses of a just-in-time system?
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JIT system saves money on inventory if demand forecasting is reliable. it is not suitable for inventories that are to be stored over significant periods of time
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when polo makes shoes to a customers exact preferences, what utility is provided?
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form utility
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2 measures of the impact of retailing in the global economy are?
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total sales and number of employees
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centralized decesion making and purchasing are an advantage of what ownership?
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chain
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successful catalog retailers often send what kind of catalogs to what kind of markets identified in their database?
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specialty, niche
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what are the 2 dimensions of the retail positioning matrix?
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breadth of product line & value added
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how does original markup differ from maintained markup?
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original markup is the difference between retailer cost and initial selling price
maintained markup is the difference between the final selling price and retailer cost |
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huge shopping strip with multiple anchor stores is what kind of center?
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power
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what is an influence effect?
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complementary role that different communication and delivery channels have on sales.
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