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26 Cards in this Set
- Front
- Back
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customer value based pricing |
setting price based on buyer's perception of value |
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good value pricing |
offering correct combination of quality and good service at fair price |
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high low pricing |
charging higher prices but always running promotions |
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value added pricing |
attach value added features and services to differentiate |
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cost based pricing |
setting prices based on costs plus markup |
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cost plus pricing |
adding markup to cost |
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break-even pricing |
using data and BE points to set pricing |
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competition based pricing |
setting prices based on competitors strategies |
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target costing |
pricing an ideal selling price, then targeting costs to ensure price is met |
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market skimming |
setting high price for new product to skim maximum revenues |
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market penetration |
low price for new product |
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product line pricing |
determine price steps between various products in a line |
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optional product pricing |
selling optional products/accessories with main product |
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captive product pricing |
products that must be used along with main product (video games, razor blades) |
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by-product pricing |
setting price for "waste" products |
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product bundle pricing |
combining products at reduced price |
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segmented pricing |
offering different prices even though costs don't change (business class vs economy) |
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psychological pricing |
considers psychology of prices |
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reference prices |
prices that buyers carry in their minds |
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promotional pricing |
pricing products below list price to increase sales |
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FOB origin |
free shipping until goods reach purchaser |
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uniform delivered pricing |
same price to all customers |
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zone pricing |
mix b/w uniform and FOB- zones given same rate |
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basing point pricing |
set city as base point, charge freight from that city |
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freight absorption pricing |
seller absorbs costs of delivery |
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dynamic pricing |
constantly adjusting prices to meet needs |
