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36 Cards in this Set
- Front
- Back
Culture
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values, beliefs, preferences, and tastes handed down from one generation to the next
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Embargo
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complete ban on the import of specified products
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Tariff
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tax on imports
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Subsidy
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government financial support of a private industry
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Quota
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trade restrictions limiting he number of units of certain goods that can enter a country for resale
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GATT
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General Agreement on Tariffs and Trade: international trade accord that has helped reduce world tariffs
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WTO
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World Trade Organization: organization that replaces GATT, overseeing GATT agreements, making binding decisions in mediating disputes, and reducing trade barriers
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NAFTA
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North American Free Trade Agreement: accord removing trade barriers among Canada, Mexico, and the U.S.
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CAFTA-DR
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Central American Free Trade Agreement-DR: trade agreement among the U.S., Central American nations, and the Dominican Republic
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EU
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European Union: customs union that is moving in the direction of an economic union by adopting a common currency, removing trade restrictions, and permitting free flow of goods and workers throughout the member nations
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ISO
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International Organization for Standardization: internationally recognized standards that ensure a company's goods, services, and operations meet established quality levels and its operations minimize harm to the environment
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ISO 9000
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series of standards sets requirements for quality in goods and services
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If "B" represents consumer behavior, "i" represents interpersonal influences, "P" represents personal influences, and "E" represents pressures exerted by outside environmental forces, Kurt Lewin's statement, rewritten to apply consumer behavior, states that:
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B= f(I,P)
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The broadest environmental determinant of consumer behavior is:
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culture
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Which of the following is true of the Hispanic population in the United States?
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they are rising in proportion primarily because of their high birth rate
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Reference groups have a greater impact on the purchasing decision when the
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purchase is unique and conspicuous
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____ is an imbalance between a consumer's actual and desired states.
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need
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Which of the following statements is true regarding the nature of the business market?
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personal selling plays a bigger role in business markets than in consumer markets tend to last for longer duration
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The organizational buying process has more steps than the consumer buying process, which can be attributed to:
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relatively complex buying process with greater number of decision makers in business markets
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Institutions are a major component of the business market that:
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include a wide variety of organizations that often have diverse buying practices
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Zardo, Inc. divides its customers into the following categories: manufacturers, retailers, government agencies, and not-for-profit institutions. Which of the following types of segmentation is being used by Zardo?
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segmentation by customer type
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The system for grouping business that grew out of NAFTA accord is known as the:
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North American Industry Classification System
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The segmentation of B2B marketplace based on how business purchasers will use the product is called:
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segmentation by end-use application
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Which of the following products forms a major part of U.S imports?
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crude oil
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The U.S. is the world's largest exporter of ____.
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services
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Which of the following actions generally helps marketers encounter new products, new approaches to distribution, or clever new promotional ideas?
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globalization
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Consumer behavior
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process through which buyers make purchase decisions
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Interpersonal determinants of consumer behavior
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cultural influences, social influences, family influences
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Consumer Behavior Process
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Problem-Opportunity Recognition, Search, Evaluation of Alternatives, Purchase Decision, Purchase Act, Postpurchase Evaluation
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Consumer Behavior
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Routinized Response Behavior, Limited Solving Problem, Extended Problem Solving
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Maslow's Hierarchy of Needs
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Physiological Needs, Safety Needs, Social/Belongingness Needs, Esteem Needs, Self-actualization Needs
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B2B Marketing
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Organizational sales and purchases of goods and services to support production of other products, to facilitate daily company operations, or for resale
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B2C Marketing
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selling directly to consumers over the internet
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Define consumer behavior and interpersonal determinanta
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Consumer behavior is the process buyers make purchase decisions. Interpersonal determinants: cultural, social, family influences, limited problem solving, extended problem solving
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B2b and b2c. The segmentation basis for b2b
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B2b: tech in nature personal selling direct to market enduring and complex group. Bidding for unity items. B2c: service important, advertising more important through many groups. Short term individual list prizes
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Effective segmentation
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Segment must have measurable purchasing power and size. Markets can find a way to and serve the market. Marketers must identify segments large enough for profit potential. Furl can target a number of segments that match its marketing capabilities
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