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6 Cards in this Set
- Front
- Back
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Global Entry Strategies
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-export
-franchising -strategic alliance -joint venture -direct investment |
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Export
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-producing goods in one country and selling them in another
-lowest risk and lowest control |
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Franchising
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-contractual agreement between a franchisor and franchisee that allows the franchisee to operate a business using a name and format developed and supported by the franchisor
-ex. McDonalds -second lowest risk and second lowest control |
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Strategic Alliance
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-collaborative relationship between independent firms, though the partnering firms do not create equity partnership; they do not invest in one another
-example Chery and Chrysler -moderate risk and moderate control |
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Joint Venture
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-formed when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared
-second highest risk and second most control |
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Direct Investment
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-when a firm maintains 100 percent ownership of its plants, operation facilities, and offices in a foreign country, often through the formation of wholly owned subsidiaries
-highest risk and highest control |
