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25 Cards in this Set
- Front
- Back
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consumer buyer behavior
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the buying behavior of final consumers, individuals, and households who buy goods and services for personal consumption
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consumer market
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all the indivicuals and households who buy or acquire goods and services for personal consumption
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culture
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the basic set of values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
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subculture
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a group of people with shared value systems based on common life experiences and situations
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social class
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relatively permanent and ordered divisions in a society whose members share similar values, interest and behaviors.
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group
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two or more people who interact to accomplish individual or mutual goals
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opinion leader
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person with a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.
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lifestyle
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a person's pattern of living as expressed in his or her activities, interests and opinions
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personality
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the unique psychological characteristics that lead to relatively consistent and lasting responses to ones own environment
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brand personality
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the specific mix of human traits that may be attributed to a particular brand
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motive/drive
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a need that is sufficiently pressing to direct the person to seek satisfaction of the need
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perception
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the process by which people select, organize and interpret information to forma meaningful picture of the world
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learning
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changes an individuals behavior arising from experience
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belief
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a descriptive though that a person has about something
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attitude
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a persons relatively consistent evaluations, feeelings, and tendencies toword an object or idea.
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complex buyer behavior
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consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.
ex: computers |
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dissonance-reducing buying behavior
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consumer buying behavior in situations characterized by high involvment, but few percieved differences among brands
ex: carpeting |
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habitual buying behavior
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consumer buying behavior in situations characterized by low consumer involvemnt and few significant perceived brand differences
ex: salt |
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variety seeking buying behavior
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consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
ex: cookies |
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need recognition
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the first stage of the buyer decision process, in which the consumer recognizes a problem or need
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information search
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the stage of the buyer decision process in which the consumer is aroused to serach for more information; the consumer may simply have heightened attention or may go into active information search
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alternative evaluation
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the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice seat
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postpurchase behavior
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the stage of the buyer decision process in which the consumers takes further action after purchase, based on their satisfaction or dissatisfaction
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cognitive dissonance
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buyer discomfort caused by postpurchase conflict
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adoption process
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the mental process through which an individual passes from first hearing about an innovation to final adoption
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