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22 Cards in this Set
- Front
- Back
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A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
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Channel level
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A marketing channel that has no intermediary levels
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Direct marketing channel
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Channel containing one or more intermediary levels.
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Indirect marketing channel
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Disagreement among marketing channel members on goals and roles-who should do what and for what rewards
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Channel conflict
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A CHANNEL CONSISTING OF ONE OR MORE INDEPENDENT PRODUCERS, WHOLESALERS, AND RETAILERS, EACH A SEPARATE BUSINESS SEEKING TO MAXIMIZE ITS OWN PROFITS EVEN AT THE EXPENSE OF PROFITS FOR THE SYSTEM AS A WHOLE
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CONVENTIONAL DISTRIBUTION CHANNEL
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A distribution channel structure in which producers, wholesalers, and retailers act as a unifed system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
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Vertical marketing system (VMS)
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A vertical marketing system that combines successive stages of production and distribution under single ownership-channel leadership is established through common ownership.
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Corporate VMS
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A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone.
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Contractual VMS
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A contractua vertical marketing system in which a channel member, called a franchiser, links several stages in the production distribution process.
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Franchise organization
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A vertical marketing system that coordinates successive stages of production and distribution not through common ownership or contractual ties, but through the size and power of one of the parties
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Administered VMS
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A channel arrangement in which two or more companies at one level join together to follow a new marketing oppurtunity
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Horizontal marketing system
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A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments
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Multichannel distribution System
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The cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries.
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Disintermediation
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Stocking the product in as many outlets as possible
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Intensive distribution
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Giving a limited number of dealers the exclusive right to distribute the company's products in their territories.
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Exclusive distribution
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The use of more than one, but fewer than all, of the intermediaries who are willing to carry the company's products.
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Selective distribution
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The tasks involved in planning implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
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Marketing logistics
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Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers and final consumers
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Supply chain management
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A large, highly automated warehouse designed to receive goofs from various plants and suppliers,take orders, fill them efficiently, and deliver goods to customers as quickly as possible.
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Distribution center
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Combining two or more modes of transportation
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Intermodal transportation
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The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system.
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Integrated logistics management
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An independent logistics provider that performs any or all of the functions requires to get their clients product to the market
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Third-party logistics provider
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